Endorsements Golf Sports Agents Sports Business Sports Law

2019 PGA Tour Rookie of the Year Sungjae Im Signs with Lagardère Sports

Sungjae Im has signed with Lagardère Sports for global management and marketing representation after his remarkable debut campaign that ended with the 2019 Rookie of the Year honor. The Jeju, South Korea native is currently the 34th ranked player in the world at just 21 years of age. He will receive direct representation from Lagardère […]

Golf Headline

Luke Donald Moves From IMG Worldwide To Lagardère

Lagardère Unlimted announced on Monday that it has added three golfers to its already burgeoning roster, including former world No. 1 Luke Donald. He moves to Lagardère after his deal with IMG Worldwide expired at the end of the last year. Donald had a stellar 2011 season, where he rose to No. 1 in the […]

Golf Headline Sports Agents

Ben Harrison Takes Over As Golf Division Senior VP At Lagardère Unlimited

Lagardère Unlimited’s recently had its Golf Division Senior Vice President David Yates leave the company and soon thereafter join Octagon’s Athletes and Personalities Division as Managing Director.  While it did not take long for Yates to find a new home in the world of athlete representation, Lagardère also immediately went to work on finding his replacement.  The […]

The Primary Cut

The Primary Cut – British Open Style

While Augusta is my favorite major to watch, and while I consider the U.S. Open to be the toughest major to actually win, there is something about The British Open that makes it the most special of the four. Maybe it’s because it is golf’s oldest championship. Maybe it’s because it’s fun to wake up […]