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Wasserman Launches 2019 NBA Draft Preparation Program

Last week, Wasserman announced Wasserman Connect, a unique strategic partnership network around the agency’s 2019 NBA Draft Preparation Program. The goal of the program is to provide unmatched opportunities for athletes and brands. “Wasserman Connect provides exclusive resources and opportunities to our clients in terms of physical training, nutrition, mental wellness, entertainment, transportation and original […]

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College Basketball Players Endorsements Headline NBA Players Sports Business

Taurasi Stars in New BODYARMOR Commercial

In the new third installment of BODYARMOR’s recent campaign, Diana Taurasi will star in a commercialthat is also narrated by Kobe Bryant. With the Women’s NCAA Final Four starting this Friday, we will be seeing the TV spot air today and through the whole weekend.  Taurasi in the commercial describes how she strives to continue to […]

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Headline NBA Players NBA Teams Sports Agents Sports Business Sports Law

Lonzo Ball Parts Ways with Agent Harrison Gaines; Lavar Ball Still in Charge

Lonzo Ball and agent Harrison Gaines of SLASH Sports mutually agreed to part ways, ESPN’s Ramona Shelburne reported. While this news arrived amid reports that Lonzo is suing his former financial manager Alan Foster for at least $2 million in damages, Lonzo insisted Gaines had nothing to do with that. “Harrison has always had my […]

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Entertainment Headline MLB Players NFL Players Sports Business

Luck and Trout Star Together in New BODYARMOR Commercial

Creative Producer Kobe Bryant is at it again, as a new installment of BODYARMOR’s “Thanks” campaign is set to kick off tomorrow for 2019 MLB Opening Day.  Fresh off his new record-breaking contract, Los Angeles Angels’ Mike Trout will star alongside Andrew Luck from the Indianapolis Colts in a new commercial produced by BODYARMOR Ambassador […]

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Headline Olympics Sports Agents Sports Business

Wasserman Represents Seven Athletes Named To First-Ever U.S. Olympic Team

Skateboarding will make its Olympics debut in the 2020 summer games in Tokyo, Japan. The first-ever United States National team will be comprised of 16 athletes, seven of whom will be repped by Wasserman. The U.S. athletes include Lacey Baker, Mariah Duran, Jagger Eaton, Chris Joslin, Jenn Soto, Bryce Wettstein and Zion Wright. They will […]

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College Basketball Players Endorsements Headline NBA Players Sports Business

James Harden and Donovan Mitchell to Headline March Madness BODYARMOR Campaign

Expect to see a new BODYARMOR commercial to air this during March Madness Tournament, Directed by Kobe Bryant.  As this is the second installment of BODYARMOR’s “Thanks” campaign, the commercial features NBA stars James Harden and Donovan Mitchell, who were college standouts at Arizona State and Louisville, respectively. Both Harden and Mitchell promote the product and […]

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Endorsements Headline NFL Players

Baker Mayfield Brings Marketing Representation In-House

Cleveland Browns quarterback Baker Mayfield has decided to bring his marketing representation in-house after parting ways with Waterhouse Hayes last fall. Mayfield’s family, who owns the private-equity firm Camwood Capital Group, has hired Chris Talbott as brand strategist. Mayfield is represented for contractual and on-field purposes by NFL agents Tom Mills, and his father, Jack […]

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College Football Players Headline

Rubicon Talent Inks Three Draft Prospects To Marketing Deals

Rubicon Talent has signed three NFL draft prospects for marketing and off-field representation deals ahead of the NFL combine this week. Kentucky running back Benny Snell Jr., Mississippi State defensive end Montez Sweat, and Iowa State wide receiver Hakeem Butler have joined forces with the marketing agency. Sweat is ranked as the No. 9 overall […]

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Headline NFL Players Sports Agents

On To The Next One: 49ers RB Matt Breida

San Francisco 49ers running back Matt Breida has switched representation and has joined Young Money APPA Sports. Agent Andy Simms announced the signing on Twitter. Very excited to announce @49ers RB @MattBreida has joined the family at Young Money APAA! Big things ahead for him. #YMAPAA pic.twitter.com/gbXXF6vuny— Sports Agent (@andysimms) February 21, 2019 Simms also […]

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Steve McCaskill Joins One Legacy Sports

NBA agent Steve McCaskill has agreed to join Mike George in a partnership to run One Legacy Sports Management.  Originally founded by George, One Legacy Sports is a full-service sports marketing and management firm for NBA athletes with offices in Arizona and Toronto. One Legacy welcomed the newly brought on McCaskill to the firm via […]