Endorsements Headline Soccer

Katie Zelem of Manchester United Women Signs Multi-year sponsorship with Adidas

Katie Zelem, superstar midfielder out of Manchester United has become the first Manchester United women’s player to ever be represented by Adidas. The endorsement’s terms, negotiated by Akin Caulker of The Athletic Network, have not been disclosed but the deal is believed to be among the most lucrative in the FA Women’s Super League this year. 

Zelem announced the news on her Instagram: “Since a little girl I always wanted to dream bigger.. and they don’t get much bigger than this.” The deal shows a continued investment by major brands to elevate women’s soccer all around the world. Zelem is now poised to star in future Adidas commercials with the likes of James Harden, Lionel Messi and Aaron Judge.

The Athletic Network, a European based sports agency, represents elite athletes everywhere across the globe. Be sure to follow The Athletic Network on Instagram and Twitter to keep up with all their latest news. 

By Amador Nazarov

Amador is a recent graduate of the University of Oregon, based out of the San Francisco Bay Area.