Hookit Chosen By NHRA To Provide Multimedia Analysis And Valuation Solutions

As the National Hot Rod Association (NHRA) continues through their 2016 season, they have teamed-up with Hookit, a company known for their extensive measurement, analytics, engagement and sponsorship valuation, to track the NHRA Mello Yello racing series' 24 events. This allows the NHRA to use Hookit data, compiled from different facets of social

Motocross Jumps into the 21st Century

Motocross can trace its roots back to loosely organized off-road motorcycle races called Scrambles held in Great Britain back in the mid 1920's. The bikes used in those original races were heavy and rigid street machines merely modified slightly for off-road riding, and the events initially drew sparse attention. The

Quarterbacks & Lamborghinis

No vehicle on the road symbolizes fast, sexy and exotic more than the Lamborghini. The Italian roadsters are legendary for their sleek design, powerful motors, pure speed and hefty price tags. It is rumored that, Ferruccio Lamborghini, a former tractor manufacturer, started his auto company in 1963 after he was