Hookit Chosen By NHRA To Provide Multimedia Analysis And Valuation Solutions

As the National Hot Rod Association (NHRA) continues through their 2016 season, they have teamed-up with Hookit, a company known for their extensive measurement, analytics, engagement and sponsorship valuation, to track the NHRA Mello Yello racing series’ 24 events. This allows the NHRA to use Hookit data, compiled from different facets of social media, to help value the…

On To The Next One: Lewis Hamilton

William Morris Endeavor (WME) landed a massive coup this week with the signing of Formula 1 champion Lewis Hamilton. He was previously managed by Simon Fuller at XIX Management. Lewis’ contract with XIX ended last month and he decided not to renew. Hamilton has one year remaining on his 3 year, £51 million contract with…

Hendrick Motorsports Auto Racing Engineer Richie Parker Signs With Octagon

At first glance, Richie Parker does not physically look like someone who could be an auto-racing engineer.  Yet, despite being born with bilateral amelia — a birth defect in which limbs are not formed — Parker has surpassed all odds and then some. “Every step of the way in life, there have been people that…

Motocross Jumps into the 21st Century

Motocross can trace its roots back to loosely organized off-road motorcycle races called Scrambles held in Great Britain back in the mid 1920’s. The bikes used in those original races were heavy and rigid street machines merely modified slightly for off-road riding, and the events initially drew sparse attention. The sport has obviously evolved dramatically…

Quarterbacks & Lamborghinis

No vehicle on the road symbolizes fast, sexy and exotic more than the Lamborghini. The Italian roadsters are legendary for their sleek design, powerful motors, pure speed and hefty price tags. It is rumored that, Ferruccio Lamborghini, a former tractor manufacturer, started his auto company in 1963 after he was personally snubbed by Enzo Ferrari…