Corporate Sponsors Endorsements Motor Sports Sports Business

Hookit Chosen By NHRA To Provide Multimedia Analysis And Valuation Solutions

As the National Hot Rod Association (NHRA) continues through their 2016 season, they have teamed-up with Hookit, a company known for their extensive measurement, analytics, engagement and sponsorship valuation, to track the NHRA Mello Yello racing series’ 24 events. This allows the NHRA to use Hookit data, compiled from different facets of social media, to help value the […]

Motor Sports

Quarterbacks & Lamborghinis

No vehicle on the road symbolizes fast, sexy and exotic more than the Lamborghini. The Italian roadsters are legendary for their sleek design, powerful motors, pure speed and hefty price tags. It is rumored that, Ferruccio Lamborghini, a former tractor manufacturer, started his auto company in 1963 after he was personally snubbed by Enzo Ferrari […]

Endorsements Entertainment Motor Sports Sports Business

IMG Is Making Moves (Again)

While agencies like BDA, WMG, and CAA are busy trying to make a splash in the 2008 NBA Draft, IMG wants absolutely none of it. The one-time leader of the pack in terms of team-sports representation has dropped that title in favor of dedicating more effort on other parts of its business. IMG’s two newest […]