New Balance Signs Milos Raonic To Lifetime Deal

According to Daniel Kaplan of SBJ, New Balance has re-signed Milos Raonic, the eighth-ranked tennis player in the world, to a deal that lasts the duration of his playing career and beyond. The deal was announced by the brand at the Queens Club in London, where the ATP Aegon Championships are currently

Roc Nation Sports Signs Frances Tiafoe

Roc Nation Sports has signed 17 year old tennis star, Frances Tiafoe. Tiafoe is the first tennis player to sign with Jay Z's Roc Nation Sports division and will be managed by Wajid Syed. One of Syed’s first moves as Tiafoe’s agent was to correct the spelling of his first

Global Tennis Connections: The New Force In Tennis Representation

For years, the representation of tennis players has been dominated by the big firms. IMG Tennis, with a list including Novak Djokovic and Maria Sharapova, represents over 140 tennis clients. French company Lagardere's long list includes Caroline Wozniacki and John Isner, while Octagon represents Martina Hingis and Dominika Cibulkova. Enter Global

Wimbledon Champion Kvitova Signs With IMG

Just two weeks after inking Jo-Wilfried Tsonga, IMG has announced the signing of Wimbledon champion Petra Kvitova to a worldwide representation agreement. She was previously solely managed by Miroslav Cernosek, who will continue to work with IMG in finding opportunities in her native Czech Republic. Kvitova will also retain Katie

On To The Next One: Jo-Wilfried Tsonga

French tennis player Jo-Wilfried Tsonga has switched agencies and signed a representation agreement with IMG Worldwide. He was previously managed by L&S Management. The 28 year-old rose to fame in 2008, where he defeated four seeded players to advance to the final of the Australian Open. He lost to Novak Djokovic.

IMG Plotting To Poach Eugenie Bouchard

Bloomberg has reported that sports management company IMG has approached tennis player Eugenie Bouchard about representing her. The 20 year-old Wimbledon finalist is currently contracted to Lagardere, but that agreement is due to end this year. For those who have not heard of Bouchard, she is comparable to the No.1 NBA

Tennis Star Bouchard Inks Coca-Cola Deal

On the eve of her first round match at Wimbledon, rising star Genie Bouchard announced an endorsement deal with Coca-Cola. The partnership will run for three years, with financial terms not being disclosed. Under the deal, Bouchard will market Coke and and Diet Coke products in her home country of Canada.

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