Endorsements NBA Players NBA Teams Sports Business

New Balance Has Agreed To Terms As A Marketing Partner Of The NBA

New Balance has been steadily getting more involved in the basketball scene over the past several years. Currently their client roster includes reigning NBA Finals MVP Kawhi Leonard, Dejounte Murray and Darius Bazley among others. Recently, the brand took another huge step in agreeing to a multi-year global agreement with the NBA as an official […]

College Basketball Players Endorsements High School NBA Players Recruiting

NBA Prospect Commits to $1 Million New Balance Internship

Darius Bazley is a 6-foot-9 basketball prospect from the suburbs of Cincinnati. A consensus 5-star talent, selected to the Jordan Brand Classic and 2018 McDonald’s All-American, Bazley was committed to being the latest in a line of talented athletes to play for Jim Boeheim at Syracuse University. However, the Orange and the basketball community as […]

Headline Olympics

U.S. Runner Trayvon Bromell Signs With PACE Sports Management

20 year old U.S. track star Trayvon Bromell has signed a representation deal with Ricky Simms of PACE Sports Management. Bromell has a personal best 100m time of 9.84 seconds, making him officially the tenth fastest man in history. Still just a student at Baylor University, Bromell will finish his degree while preparing for the […]

Headline Tennis

New Balance Signs Milos Raonic To Lifetime Deal

According to Daniel Kaplan of SBJ,┬áNew Balance has re-signed Milos Raonic, the eighth-ranked tennis player in the world, to a deal that lasts the duration of his playing career and beyond. The deal was announced by the brand at the Queens Club in London, where the ATP Aegon Championships are currently underway. New Balance expanded […]