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Endorsements Sports Agents

Early $ for Leinart

Extra Large Super Bowl

I was a little disappointed with the quality of the commercials in this year’s Super Bowl. I may have some of a bias because I was mad about my proposition bet with my friends that I lost (I said that the first commercial after the kickoff would not be a “drink” commercial…who would’ve guessed it would be a Bud Light commercial…sarcasm).

Anyway, I could not help but notice that Matt Leinart was in two separate commercials during Super Bowl Xtra Large (XL). Correct me if I am wrong. I know for sure that he was in a Desperate Housewives commercial with my man Shaquille O’Neil.

Questions:

  • Where were other star collegiate athletes that will be in this year’s upcoming draft? (Such as the amazing Vincent Young, who should be accumulating huge media bucks)
  • Why was Matt Leinart solicited for 2 different commercials during the Super Bowl as a player who has not even taken one snap in the NFL?
  • What was Leigh Steinberg’s role?

This is a good time to announce that Leigh Steinberg has officially become Leinart’s agent, if you did not already know. Leinart was even present at Steinberg’s big Super Bowl party on Saturday.

Vincent Young’s agent, Major Adams, should take this Super Bowl as a lesson that he needs to start parading his client as much as Leigh Steinberg in order to increase Mr. Young’s talent. It probably doesn’t help that Major Adams has only negotiated one NFL contract in his life.

[tags]leinart, young, matt leinart, vincent young, major adams, leigh steinberg, nfl, superbowl, commercials, xl, desperate housewives[/tags]

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

2 replies on “Early $ for Leinart”

It probably helps that Matt Leinart is by far and away the most recognizable of the Big 3 (VYoung and RBush the others). Leinart has had one year as reigning Heisman winner, plus he is one of the premier celebs in the LA area (e.g. Nick Lachey moved in with Leinart after Nick’s split with Jessica Simpson). Also, Leinart has been rumored to be dating multiple celebraties in the past (I remember hearing Alyssa Milano for one). So I think those are all of the reasons that make Leinart the most marketable although Steinberg definitely helped.

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