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Corporate Sponsors NFL Players

A Costly Media Day

Brian Urlacher has been fined $100,000 for promoting a company that is not an official sponsor of the NFL.

Sports Agents, it is time to brush up on your professional sport corporate sponsors! Because if your client sports a brand that is a rival of an exclusive sponsor of that particular sport, he or she may be looking at a hefty fine.

Brian Urlacher of the Chicago Bears was just slapped with a $100,000 fine for wearing a Vitamin Water hat Is it in you?and drinking the product at Media Day during the Super Bowl [NFL fines Urlacher $100K for Super Bowl hat].

A Sports Agent obviously cannot be on his/her client every second of the day making sure that there is no violation of corporate sponsor rules. However, agents should inform their clients of the corporate entities that play a big role in their respective sports. For instance, tell your client that Gatorade is the official drink of the NFL and that if he gets thirsty, there’s nothing like some University of Florida product to quench your thirst!

Tomorrow, I will continue with the NFL theme and write a couple of posts on NFL retirement.

-Darren Heitner

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

2 replies on “A Costly Media Day”

more than likely brian and his agent knew the rules, vitamin water is likely giving him a $100k bonus this year. vitamin water is getting more than $100k worth of exposure out of this whole ordeal…

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