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Agent News at the SLA Conference

The Sports Law Professor was able to attend the 33rd annual Sports Lawyers Association (SLA) Conference in Cambridge, MA that occurred from May 17-19. I would have loved to have been able to attend, but as you are probably aware, I was falling in love with Israel at the time. Anyway, TSLP made some comments about the sports agents that he met/saw during his trip in Boston, which I will share with you below:

How do sports agents look? Picture driven, high-energy young people, well-dressed, with an ear that has re-formed itself into the shape of a cell phone. So I’m at the bar seated alone (TSLP refuses to socialize at the conference, in order to maintain my critical distance) and so are these other seven friendless people, but here’s the difference: they spent the entire lunch talking, rather loudly, on the phone. Picture seven people all sitting within a few yards of each other having involved conversations into cell phones, a couple of the phones of the “handless” type, where the user appears to be speaking into the air, like an idiot. These are sports agents.

Speaking of sports agents, if you thinking about being one, two words of advice: (1) buy a good cell phone, and (2) read Pete Williams’ The Draft: A Year Inside the NFL’s Search for Talent. I read it on the plane to Boston. The book needs better editing (several anecdotes and descriptions are needlessly repeated), and is only moderately insightful, but it does give a pretty closeup description of the life of the sports agent. Most agents are lawyers, but it looks like to me that the practice of law is only a very small part of the job. A lot of one’s time is spent snuggling up to college athletes, hoping to attract their signature on a representation agreement. It’s a very competitive business, to be sure, and not for the faint of heart. It’s also a business where the winners and losers are determined by the decisions of young, capricious students (much like being a professor, now that I think of it).

I have not read or heard of the book mentioned, but I will make sure to add it to my summer reading list.

Thank G-d that TSLP was in attendance, because he gave a great recap of some important issues as well. He mentions the ethics panel discussions, which should remind all of us lawyer-agents that we may be treading on thin ice:

Most sports agents are lawyers and (clearly) act as lawyers when they represent athletes; just as clearly, the ethics rules that govern attorneys prohibit, in no uncertain terms, exactly what sports agents do every day, such as soliciting clients, performing legal work in states where they’re not admitted (unauthorized practice), representing multiple clients with conflicting interests, etc. These are major ethics issues. So basically the first speaker on the panel, a law professor who teaches legal ethics, reads the rules verbatim and concludes that lawyers who are sports agents cannot solicit athletes for their business, cannot represent multiple athletes competing for the same job, etc. Uncomfortable silence ensues, a little polite applause at the end. Everyone here knows that solicitation is prohibited but everyone has to do it, because if they don’t, then the unconstrained non-lawyer agents will get all the representations while sports lawyer-agents sit behind their desks waiting for clients to find their names in the phone book. We sports law professors need to switch off the games and get these big ethical issues resolved, pronto.

It seems like that panel was the only insightful one of the entire conference.  TSLP makes sure to point out that he is sad with the lack of new knowledge presented and that his colleagues in attendance felt the same way.  I guess I should not be so mad that I was unable to attend.

-Darren Heitner

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

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I read Pete William’s book last summer and thought it was pretty good. It showed the draft process and the process of going from college to the NFl from a lot of different views: sports agents, players, general managers, athletic directors and if I remember correctly a chapter dedicated to combine trainers. I would recommend reading it.

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