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Matt Leinart’s New Girlfriend

Matt has a new friend

Goodbye Creative Artists Agency, hello CSMG. Before we look into Leinart’s new love, let me provide a brief time line for the life of Matty Boy.

And then we arrive at this week, when Matt Leinart finds a company with big arms. Big enough arms to wrap around Leinart, coddle him, and put him to bed at a normal hour. That company is CSMG. The entire press release may be found here. This is my favorite line:

“Everyone in the business pitches ‘branding’ and other catch phrases. At CSMG, they don’t have to, you just look at the class and quality behind the marketing of guys like Wade and McNabb, they don’t have to say anything,” said Chuck Price, one of Leinart’s contract agents.

One thing is certain. Leinart just picked up some confident agents.

-Darren Heitner

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

13 replies on “Matt Leinart’s New Girlfriend”

This is funny as shit. I mean he was upset at not getting enough attention at CAA, so he goes to a firm with just as many high profile players!?!?

I just think he felt he was in Peyton’s shadow at CAA, and I don’t think that it is a bad thing. If McNabb comes back healthy, he’s going to be in McNabb’s shadow at CSMG.

CSMG is known as an elite agency in terms of player marketing and representation.

Just look what they did for Dwayne Wade. Hanes, Cadillac; these are premier product endorsement deals with classy, established companies ie. no more selling of immitation underarmour for Leinart.

It is a great move by him.

Derek,

Yes CSMG is known as an elite agency in terms of player marketing and representation, but so is CAA/IMG. Actually CAA is probably more “elite” than CSMG.

What’s wrong with “branding”? It’s an important concept.

By the way, that pic of Matt would make a great image for a Grey Goose promo, no?

Either way the fact of the matter is Lienart is mad because he didn’t feel that he was getting the attention he deserves. I’m sure he will develop into a good quarterback but here is the deal. He played for a 5-11 team last year and threw more interceptions than he did touchdowns. He did this at the same time that the two other big name QB’s from last years draft either improved their team significantly when they took over(Young) or already played on a solid team (Cutler). Like I said Lineart will be fine but he’s playing in a relatively small market and didn’t do anything spectacular his rookie season with what most people would say was a talented group around him. I think he needs to earn his endorsements a little more before he starts getting rid of his agents.

CSMG has done a wonderful job with Wade, his spots are well chosen. I thought Leinert’s reason for leaving CAA was so selfish and now he goes to a similar “elite” agency.

Darren,

Hey, how are you? I was just reading this article today, I was wondering if the problem got solved with Matt Leinart. I was wondering who he picked as his nflpa agent and his marketing agents? I read that he left CAA then CSMG too? Do you know why he left the big power houses of sports? Also, why would he leave the big agents too? It’s an interesting situation.

Thanks,

Kam

Darren

Can you also address the questions in my preavious post too please? Is there like a link that shows all the current agents that are active as well as the financial advisors? Can you be super kind to send post the link on here please?

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