Do ever get that feeling that an athlete should be promoting a product or service? Either the product’s name reminds you of the athlete or vice-versa? Maybe it’s just me and my sports business mindset.
Anyway, I want to hear if anyone else thinks that there are products or services that are just screaming to be endorsed by a specific athlete based on their name, I’ll throw a few examples out there so you know what I’m talking about:
Roger Federer – Federal Express: I thought this was already a deal, but a look at Roger’s sponsors shows this is not the case. He is dubbed the ‘Fed Express’ so why not make this a reality.
Kobe Bryant – Kobe Beef: More a product than a company per se, but nevertheless Kobe’s worldwide popularity could become a face for this gourmet Japanese export.
Vijay Singh – Singha Beer: Thailand’s top selling beer could benefit from the brand assocaiton with one of the most popular golfers in the world. A campaign using Vijay would be ideal to increase their market share is areas such as the United States.
Anybody have any ideas of an ideal product/athlete synergy?
– Chris Lesley