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Book Review: Money Players

I was fortunate enough to receive an advance copy of Money Players: A Pro Athlete’s Guide to Success in Sports, Business & Life directly from author, Marc Isenberg. Marc Isenberg runs the blog that is appropriately titled, Money Players.

Recently in the SportsAgentBlog.com Forum, someone asked, “What are the best books and articles to read in preparation and to continue to keep up with the current trends in the business?” My answer was that there really are not any current books to read and that the best idea is to stick to reading this blog along with any other daily updated sports business/law publications. Now that Money Players has been completed, I would add it to my suggested reading list.

While Money Players is targeted primarily to athletes, prospective and current agents can learn a lot from this easy read. In fact, Chapter 5 of the book is titled, Select Your Agent. It is important to understand what players are looking for in their search of representation. The book also highlights many laws and regulations that have been implemented in order to re-shape the industry and keep agents ethical and trustworthy.

In Chapter 1, Marc explains that one goal of Money Players is to show [athletes] how to build a team of excellent advisors. I think that Marc does a particularly good job of helping athletes accomplish that goal by providing Five Don’ts and One Do in Chapter 2 of the book. And I agree with Marc on what he believes is Hands down: the best advice:

“You may feel obligated to select an agent who may not be competent and who is definitely not ethical. If you do end up hiring him, you will pay for all those gifts you received many times over, and your money will be used to dangle similar bait in front of other prospects.“

The book will not be released until the middle of September, but you can order it at a pre-publication price by filling out this form by August 30th. It is a great, easy read, and I give it 2 thumbs up.

If you are an author/publisher and want to get your book reviewed on SportsAgentBlog.com, shoot me an e-mail.

-Darren Heitner

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

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