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The Value of Character In The World of Sports

“There [are] a lot of players with a lot of talent, but some don’t have character, and who we really don’t want to be involved with. The great thing about success in business, you really philosophically choose your clients, and also say no to others.”

Scott Boras made that statement in a great story (that I suggest you read) in the Daily Pilot this week. He made the statement in relation to some questions about what happened between himself and Barry Bonds (whom he used to represent).

But can an agent detect a potential client’s character early enough? Could Pacman Jones’ agent or Mike Vick’s agent known that they would become huge busts based on their character? I’ll let you all debate that one.

Joe Sroba, a sports agent, believes that agents can take preventative measures to better ensure that their clients do not make the wrong moves that can kill their endorsement potential and possibly put them in jail. He thinks that it may boil down to an issue of athletes having too much time on their hands, and believes that agents should step in and become a larger part of their clients’ lives [Agent: Pro athletes have too much time].

That’s all fine and good. An agent should take an active role in his clients’ lives, but honestly, I doubt that is going to change much in any one of the clients’ characters. Here is another question: If you do take on a client that has character issues and that player does commit some sort of act to ruin his/her public image, do you just let them go and try to save your own name? Or do you actually try to help that person that you have a fiduciary duty to protect?

Not everyone is Mike Vick. Take for instance, Brady Quinn. He was getting terrible publicity for holding out of camp, asking for more money than the slot he was drafted in would prescribe, and for charging to sign autographs at a mall while still holding out. Some might have said that the kid had character issues. But as Jeff Carroll of the South Bend Tribute says, “Quinn learned the most important lesson in sports as it relates to corporate America — unless you’re Michael Vick, image rehabilitation is only a brilliant performance away.” [Fixing image one TD at a time]. If you can put it together on the field and off of it, you are good to go. Without one of the two, life becomes tough for the athlete and the agent.

So if you are an athlete, you have a lot of reasons to keep good character. Most importantly, your value will be affected by your character (to teams, endorsers, etc). But also, agents may make a pass on you if they deem that you have some character flaws.

I’ll leave off with a modern example. Sports Law Blog points out that Ruben Patterson is having a tough time getting signed now that he is a free agent [Thoughts on Michael Vick, Ruben Patterson, and Lawrence Pedowitz]. He is a player who puts up good numbers and is a good defender. He would have a lot of value attached to his name…had he not attempted to rape his child’s 24-year-old (at the time) nanny. It occurred in 2000, and he is still feeling the effects. What you do today, could affect your value for years.

But enough of the sad stories, have a happy, fun, and safe weekend!

-Darren Heitner

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.