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Agent Spotlight: Joby Branion

Joby Branion is one of the founding members of Athletes First. Matt Hasselbeck, Ahman Green, and Todd Heap are only 3 of the many players under contract with the company. Athletes First is one of the agencies at the forefront of NFL player negotiations.

It has not always been an easy life full of potential for Branion, however. Branion was adopted at birth and had to live with his adopted mother’s murder. To make the situation worse, his adopted father was convicted for causing her death. Yet, Branion’s father did not actually commit the crime. The family fled to Africa. When Joby returned to the U.S., he became a star football player, but never succeeded in the professional ranks. He has succeeded in the sports agent industry, though. [Wareham’s Branion offers clients both dollars and sense]

-Darren Heitner

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

4 replies on “Agent Spotlight: Joby Branion”

This is a fascinating article about Mr. Branion. I aspire to one day be a respectable sports agent focusing in baseball. I was wondering if there was anyway that I could be put in contact with Mr. Branion via email if at all possible. I would like to ask him the required education to excel in his field and what steps I should take towards achieving my goal.
Any input would be greatly appreciated.
Sincerely,
Corey Muscara

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