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Countering Overzealous Sports Agents

As if sports agents were not already looked at in a shady manner, the San Fransisco Chronicle picks up the slack and hammers into your skull just how ruthless many of my colleagues may be [A TEMPTING BUSINESS].

If you want to see the minority of an industry exposed, which is something that mainstream media loves to do and then package it under an umbrella of “all people within that industry adhere to such practices”, then check out the Chronicle article. You will read stories about DeSean Jackson ducking from agents and Marshawn Lynch being followed to class (maybe it’s just a Berkeley thing?).

At the same time, the article should be taken seriously. There still are despicable violations like agents offering money, Hummers, and houses to rising seniors to lure them in as clients earlier than allowed. But my main beef with the article is that it tries to distinguish those who violate rules from those agents who do not based on age and experience. By doing such a thing, the paper unintentionally puts up a barrier of entry for any newcomer, ethical or not, and recommends the richer to get richer (even if some of the big companies may have employees within acting rather shady).

Another point made by the Chronicle,

Being an agent is a cutthroat business. Even the legitimate ones with long lists of clients badmouth each other with gusto.

But I think times are-a-changing. Personally, through this website and other channels, I have become very friendly with many agents who are supposed to be my “competition”. Many agents that read this site have become friendly with one another as well. By opening up the industry, doing Interviews With The Agents, etc. we can all make the industry seem (at least externally) like it is making strides to become less ruthless.

Take a look at the Chronicle article, check out the big agent violations of the past, and some of the biggest NFLPA licensed agencies that are “running the show” in terms of representation. Leave your thoughts below.

Hat Tip: Money Players

-Darren Heitner

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.