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Shabbat Shalom: Friday Wrap-Up

It’s my last Friday Wrap-Up before first year, first semester, law school finals begin. Some days I wake up and freak out about how little I am preparing compared to my colleagues. Other times, I feel fairly confident. Anyway, if my posting slows down in the next couple weeks, don’t hold it against me. I’m just trying to keep my scholarship! Now for the news that I unfortunately was not able to cover during the week:

  • Emmitt Smith and his wife, Pat, have signed with IMG for broadcasting, speaking, licensing, marketing and branding [Athlete Spotlight Opportunity: Dancing With The Stars]. IMG’s first task should be to make Emmitt more bearable to watch as a TV analyst.
  • Great new blog written by Joe Favorito called, Sports Marketing and PR Roundup. Through one of the posts, I was able to find out some good motor sports information. Learn more about some major points from the recently held, 8th Annual Motorsports Marketing Forum in New York [Motorsports Seeks Ways To Grow Base, Focus On Drivers].
  • Dan Wetzel of Yahoo! Sports came out with the most logical college football playoff format I have seen yet [The Wetzel plan].  Unfortunately, I am a firm believer that the BCS system will stick for a variety of reasons.  #1 reason = travel.  How many Iowa fans want to/can afford to travel to 3 different locals before seeing their team in the final game?…like Iowa would make it anyway…
  • WMG will manage global marketing opportunities for new energy drink brand, Fusion(TM) [Bond Laboratories Selects Wasserman Media Group].
  • Bryan Lourd, co-head of CAA, has been appointed by a slew of agents to mediate between Hollywood writers and producers/actors [Uber-Agent Lourd Quietly Takes Center Stage in Writer’s Strike Talks].  Maybe next time there is a players strike or owner lockout, an agent will be able to step in and help resolve any conflicts.

That is it for now.  I will be off studying Torts for the rest of the day.  As always, feel free to drop me a line, or leave some comments on the posts or at the forum.

-Darren Heitner 

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

4 replies on “Shabbat Shalom: Friday Wrap-Up”

Hello!
Very Interesting post! Thank you for such interesting resource!
PS: Sorry for my bad english, I’v just started to learn this language 😉
See you!
Your, Raiul Baztepo

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