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2007 Princeton Sports Symposium

This coming Friday would be a good day to just happen to be walking the grounds of Princeton University. That is because Princeton University will be hosting a half-day sports symposium, featuring an amazing list of speakers. The event begins at 1PM, December 7 and will take place at Robertson Hall.

Brett D. Yormark, president and chief executive officer of Nets Sports & Entertainment, will be giving a keynote speech. That speech will be followed by 4 panels:

  1. Sports Management: Maximizing the Value of Today’s Athlete
  2. College Athletics: The Business of College Sports
  3. Sports Marketing and Sponsorship: Sports in the Global Marketplace
  4. Sports Media Today: Connecting with Fans on Multiple Screens
  5. Sports Marketing and Sponsorship: Engaging Consumers to Grow Your Brand

Here is the list of prominent speakers making up the aforementioned panels:

  • Sandy Barbour, Director of Athletics, University of California, Berkeley
  • Randy Bernard, Chief Executive Officer, Professional Bull Riders, Inc.
  • Anthony R. Caruso, Chair, Sports and Entertainment Department, Archer & Greiner, Attorneys at Law
  • Philip de Picciotto, President, Athletes & Personalities, Octagon
  • Joe Favorito, Senior Vice President, Communications, International Fight League
  • Sean Gregory ’98, Staff Writer, Time Magazine
  • Richard Griffin, Senior Financial Advisor, Global Private Client, Merrill Lynch
  • Fred Hargadon, Dean of Admission, Princeton University (formerly)
  • Rick Harmon, Chairman, Chief Executive Officer and President, TicketRESERVE
  • Justin Johnson, Chief Marketing Officer, Just Marketing International
  • Jennifer Karpf, President, National Sports Marketing Network (NSMN)
  • Terry Lefton, Editor-at-Large, SportsBusiness Daily/SportsBusiness Journal
  • Dan Mannix, President and Chief Executive Officer, LeadDog Marketing Group
  • Tola Murphy-Baran, Senior Vice President, Brand Management, SIRIUS Satellite Radio
  • Scott Novak, Senior Vice President, Dan Klores Communications
  • Michael Principe, Chief Operating Officer and Managing Director of Sports Division, Blue Equity, LLC
  • George Pyne, President, IMG Sports and Entertainment
  • Bob Reif ’89, President, Audible
  • Mike Reisman, Principal, Velocity Sports & Entertainment
  • Peter Roby, Athletics Director, Northeastern University
  • Leon H. Rose, Basketball Division Head, CAA Sports
  • Bill Sanders, Vice President of Marketing, BDA Sports Management
  • Carolyn Schlie Femovich, Executive Director, Patriot League
  • Anthony Simpson, Principal, Odgers Ray & Berndtson Sports Practice
  • Mike Slive, Commissioner, Southeastern Conference
  • Peter Stern, President, STRATEGIC
  • Gary D. Walters ’67, Director of Athletics, Princeton University
  • Chris Weil, Chairman and Chief Executive Officer, Momentum Worldwide

For the official .pdf file documenting the day’s events, click here.

-Darren Heitner

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

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