Categories
Social Networking

MySpace, A Place For Branding

Look at the Social Networking category and you will note that I am a firm believer in the positive power that the web can have for an athlete’s persona and reputation. At the same time, screw up and make your online identity suspect, and you can leave yourself open to massive criticism. MySpace.com is a huge medium that allows athletes to connect to their fans. It is a novel way to market your personality and style, so why not make your MySpace page both professional and sexy? Steve Schavera earns a living by making sure that top tier athletes are able to spice up their MySpace pages while upholding a classy image. Steve charges anywhere from $500-$2,500 per MySpace page and has done work for Marion Barber III and Devin Harris, among others.

As an agent, you always need to be on top of the latest technologies and the newest trends in order to keep your clients ahead of the game or at least on par with the competition. The internet is and will continue to be the strongest medium for an athlete to build a strong reputation. Hiring someone like Steve to build an appealing MySpace page may be worth the small investment.

For an interview between SLAM ONLINE and Steve Schavera, click here.

-Darren Heitner

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

One reply on “MySpace, A Place For Branding”

I think it is becoming more and more popular for the athletes to promote themselves and connect with the fans in a safe and effective way. The one site that I have found that is strictly “SPORTS” is the networking site http://www.mysportvideos.com Its a sport site geared for kids and players. There are a few professional athletes involved in the site. I would describe it as a myspace meets youtube combination but for sports.

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