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Social Networking

MySpace, A Place For Branding

Look at the Social Networking category and you will note that I am a firm believer in the positive power that the web can have for an athlete’s persona and reputation. At the same time, screw up and make your online identity suspect, and you can leave yourself open to massive criticism. MySpace.com is a huge medium that allows athletes to connect to their fans. It is a novel way to market your personality and style, so why not make your MySpace page both professional and sexy? Steve Schavera earns a living by making sure that top tier athletes are able to spice up their MySpace pages while upholding a classy image. Steve charges anywhere from $500-$2,500 per MySpace page and has done work for Marion Barber III and Devin Harris, among others.

As an agent, you always need to be on top of the latest technologies and the newest trends in order to keep your clients ahead of the game or at least on par with the competition. The internet is and will continue to be the strongest medium for an athlete to build a strong reputation. Hiring someone like Steve to build an appealing MySpace page may be worth the small investment.

For an interview between SLAM ONLINE and Steve Schavera, click here.

-Darren Heitner

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

One reply on “MySpace, A Place For Branding”

I think it is becoming more and more popular for the athletes to promote themselves and connect with the fans in a safe and effective way. The one site that I have found that is strictly “SPORTS” is the networking site http://www.mysportvideos.com Its a sport site geared for kids and players. There are a few professional athletes involved in the site. I would describe it as a myspace meets youtube combination but for sports.

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