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8th Grade Is Too Late…Recruiting Begins Much Earlier

Jashaun AgostoThat recent post on the 8th grader signing a Letter Of Intent with the University of Kentucky sparked a lot of discussion (let’s try to keep that trend going!). Whether it was a smart move by the kid’s family, and whether the University of Kentucky seems desperate is one issue. What about the fact that it is just plain creepy? If one of the best college basketball programs has resorted to going after talented kids four years before they are ready to play in the NCAA, you better believe that agents and sports corporations are recruiting these studs as well. Is it all a one way street, though, or do a lot of parents welcome the spotlight?

Tom Van Riper of Forbes.com, writes, One surprise: Unlike other kids their age, most teenage athletes haven’t capitalized on YouTube and other Web forums to create their own buzz. Van Riper obviously did not research hard enough for his article. I get an email about once a week from parents of a kid named Jashaun Agosto (pictured right). Jashaun is not an 8th grader…he is 11 years-old! His father created a YouTube account to display Jashuan’s game. The title reads, Best Basketball Prospect in the U.S. How about other Web forums? Jashaun has over 500 friends on his MySpace page.

The kid has ridiculous skill. Van Riper was talking about teenage athletes not capitalizing on YouTube and other web forums. I guess he is right…they are using new technologies to market their skills at an even younger age. There are two ways to look at this.

  1. Jashaun already has a strong following, rooting for him to eventually be a star in the NBA. He has been featured on ABC World News Tonight, a local news station, CBS sports, Good Morning America, and The Ellen DeGeneres Show. Corporations will start to take notice, if they have not already done so…and so will universities and agents. The work that Jashaun’s parents are putting in now may eventually lead to big bucks.
  2. Can it get too be too much, though? Will Jashaun get overwhelmed by it all before he has a chance to truly show his skills on a large stage? Only time will tell.

In the mean time, his family is generating some great press for their talented son. I would love to have the chance to represent a kid with that type of talent once he becomes of age. While I will maintain an ethical position and refrain from offering incentives to Jashaun and his family, will all agents do the same? I am optimistic and hope that agents will keep their distance and Jashaun’s family will be wise enough to put up a barrier in order to protect their son’s future.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

2 replies on “8th Grade Is Too Late…Recruiting Begins Much Earlier”

Darren –

A couple of corrections.
1. Avery did not sign a letter of intent. He gave a ‘verbal’ Players cannot sign a LOI until the designated signing period for there sport during the senior year.
2. The Letter of Intent is a binding document. The LOI binds the athletic and the school.
In the past couple of years, top prospects have put clauses in their LOI’s allowing them to opt out if the school is facing possible probation or if the current head coach leaves the school. Greg Oden, Mike Conley and Devin Eubanks are just a few that modifiied their LOI’s.

The Avery announcement is pretty much a non issue. UK could recruit 2 or 3 kids in next couple of years that play his position, his abilities may not progress to be a UK recruit (where UK quietly tells them you can come but you will never play much), UK program does not rebound as people think and Avery loses interest in playing for the school. These are just a few of the reasons why between now and his senior year he could not end up at UK.

If he is a top prospect, he will be recruited up until the day he signs the LOI.

thanks
Wally

Well… very mixed feelings here. Love the dedication. Great skills. Hate the music and the obvious and assumed exposure to the grunge part of BB life. This dad has got to stop the cycle. So much emphasis on basketball. Putting all the kid’s eggs in that basket. Is he balancing the kid’s skills of life? The odds of all this work paying off are a million to one in pro ball. The odds of using the kid’s skills to get a great college education are far better. So disheartening to hear that “n” music playing. Just speaks volumes.

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