Corporate Sponsors Endorsements Sports Business

Why Not Bowling And Donuts?

Sarah Talalay, who covers the Business of Sports for the South Florida based Sun Sentinel recently reported that Dunkin’ Donuts has added harness racing to its portfolio of sports promotions.  Dunkin’ Donuts is already involved in many baseball and basketball promotions.  Dunkin’ Brands, Inc. has embraced the sports landscape and has positioned its name in various sports platforms.  Which led me to thinking…why not bowling?  Fans of baseball, basketball, and horse racing enjoy their donuts, but I would venture to say that fans of bowling are even more drawn to Dunkin’s products.  I am not calling bowling fans fat, but if you take a quick view of the demographics, those who follow bowling tend to be thirty-something-year-old males who have a proclivity to enjoy soft drinks, energy drinks, fast food, and delivery.  It would be an interesting move for Dunkin’ Donuts to enter the bowling world while price of sponsorship is low and there is little-to-no clutter in terms of competition.

The PBA recently released news that bowlers will be wearing new jerseys this yearThe PBA has entered into an agreement with Gemini Sport Marketing to be the official jersey of the PBA Tour, meaning our players will have the opportunity to improve their overall look as well as the PBA’s with colorful, unique designs and styles. The jerseys will also enable the players’ sponsors and the PBA’s product registered partners to better represent themselves with bolder, larger logos utilizing Gemini’s attractive dye-sublimated jerseys.

Let me do Dunkin’ Brands, Inc. a favor.  Want to know the benefits of sponsoring some PBA bowlers, in particular ones represented by Dynasty Athlete RepresentationGo ahead and click here for our Dynasty Bowler Player Pages. We had them made for a purpose: to show the world why it makes sense to sponsor our bowlers.  There is no reason to keep it hidden.  Maybe your company is interested in getting some cheap publicity.  We are always open to hearing from you.  Contact us at [email protected] if interested.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

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