Categories
Sports Business Tennis

CAA, 19 Entertainment – Brotherly Love

caa19entertainmentSimon Fuller is mostly known for being the man behind the most successful show in the United States, American Idol.  His company, 19 Entertainment, expanded from being mostly an Entertainment based company, with several media properties and representing various acting talents, to the sports spectrum once it teamed up with CAA in representing David Beckham.  Not content with only delving into the soccer market, Fuller has added a pair of tennis players to his client stable.  Again, 19 Entertainment will team up with CAA to represent the stars.

Andy Murray, one of the best singles tennis players in the world, along with his brother Jamie, who is a strong doubles player, will be represented by the two entities.  Andy is quoted as saying,

“We now have an unbeatable combination of representatives with world-class stature and experience, and we are really excited by what we can achieve together.”

19 Entertainment and CAA are definitely two of the best athlete/entertainment representation companies in the world.  I can understand the excitement.  The brothers leave IMG for the CAA/19 Entertainment duo.  Is this a sign that IMG is slowly losing industry power to CAA?  Does it pave the path for major agencies to team up in the future instead of compete against one another?

CAA and 19 Entertainment take over representation duties on March 1st.  Let’s see how the new partners do for the talented brothers.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

One reply on “CAA, 19 Entertainment – Brotherly Love”

Comments are closed.