Dynasty Athlete Representation

Dynasty Goes Viral

DynastyOne thing that we really pride ourselves on at Dynasty is our connection to the new internet culture, and our willingness to accept new technologies and leverage them for our clients.  Our most recent creative item is a branding tool for Dynasty as a company, which has an end goal of helping build our clients’ brands.  My theory is that as Dynasty’s brand grows, so will our clients’ brands, and vice versa.  While on Dynasty’s website, we are currently using Viddler as the host for our embedded video, I have no preference and want to give all of you the option of where you want to video Dynasty’s new viral video.  Make it your favorite, leave some comments, hype it up, etc.  This is only one way that Dynasty “thinks outside of the box”.  We are unwilling to abide by tradition.

Click on any of the links below and begin to Create Your Own Dynasty.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

17 replies on “Dynasty Goes Viral”

Darren –

I know college baseball is starting this weekend and most players have advisors by now. I saw Scott Boras’s client list for the 2009 draft has already been listed. Could you please list your players so we can follow and root them throughout the year. It may also give people a chance to see how the entire process works.


Purely out of respect to the student-athletes and our interest in doing everything that we can do help them out, I have to respectfully decline your proposal. While Boras may boast about the players he is advising, I will hold off. It will do nothing to help their stock. Perhaps I will change my mind later in the season.

Dynasty covers all its bases with the video.
-Grabs viewers attention with text, graphics, images, and music
-Provides the viewer with information about Dynasty’s services
-Short and sweet
-Lets the viewer know Dynasty’s goal in representing its clients
-Markets its brand
-Markets its clients

Nice work.

Very inspirational video; the song definitely does the trick as well. From everything I’ve read and heard about Dynasty Reps, they seem to have a complete understanding of the business and a great edge on competitors.

Cool video – but in all honesty, I am not sure today’s basketball player will really relate to the graphics, text and images. It isn’t consistent with today’s culture. At the end, the pictures of women in bathing suits could be somewhat offensive to some student’athlete’s parents. I like how you are thinking of things to help sell why Dynasty is legit. I have little doubt that you will do a great job for your clients. Also, what goes into “advising” a client in the draft, particularly a high schooler – do you just tell them whether or not to accept a signing bonus or do you actually talk to scouts, send out video, etc.? Thanks.

Part of it is telling them whether or not to accept a signing bonus, but that is only one small part. We help them fill out questionnaires, we can now talk directly to scouts (after the Andy Oliver decision), etc.

I loved the video. As a student-athlete myself, I think it appeals to my generation perfectly. I’ve shown it to about ten other student-athletes (baseball and basketball) that really enjoyed it as well. In regards to the comment about the woman clients at the end of the video – Every single athlete I showed the video to felt that the girls were a plus. Sex sells, and understanding that this agency does more than just represent athletes has been a benefit to the guys I’ve shown it to so far. Overall, I think this video is extremely intriguing and I am going to continue to pass it on.

I really like how you don’t tell people to join Dynasty. Instead, you simply ask them to reflect on how they will be remembered and how they’ll make it. By the end, they just know that Dynasty Athlete Representation is the answer. Getting your clients some airtime was also a great move to help them get some press.

Dynasty seems to achieve a lot with this video. In speaking with other college athletes, Dynasty has presented an image that is appealing and motivating to them. They were encouraged by the music and loved the vibe they got from the video. Dynasty does a great job highlighting their clientelle. As a whole, the video does what it is supposed to do: 1.) it markets the client 2.) it brings an image and lifestyle to the face of Dynasty and 3.) it shows the professionalism and high quality of standards that Dynasty is known for. Great work, and I will continue to pass this video along.

All round great work with this video. It is moving, interesting, exciting, and so on. Dynasty Athlete Representation most definitely seems to be a great company to interact in.

great video. I was a student athlete in college as well in the relatively unnoticed sport of track and field. I think the video would do wonders for athletes in sports such as track and field and bowling (already featured in the video). The song does the trick as well. It makes what to some may be considered a dull sport, seem exciting and intriguing. I think Dynasty did a great job in making the videos.

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