Dynasty Athlete Representation

Dynasty Is Celebrating Its Second Birthday


On April 3, 2007, the Articles of Organization for Dynasty Athlete Representation, LLC were filed and assigned an official document number.  The original Articles were filed in April of 2007 and Dynasty became an officially recognized LLC, but the company was formed before any clients were signed.  Exactly two years later, we have forty-seven wonderful clients that span across six divisions.  We also have eight wonderful agents who help run the various divisions.  This year, we expect to gain our first MLB 40-man roster client, NFL roster client, and NBA/NBDL/overseas roster client.  We have begun acquiring strong endorsement deals for our bowlers and we served as a partner on the successful Postseason Tournament.

What can we do to celebrate our second year of existence and our very promising future?  We can give back to all of you who have been there to watch us grow and help us along the way.  I am currently in the process of serving as a contributing writer for the fifth edition of this book.  I want to give two of you the opportunity to get the newest version for free before it is released to the public.  In addition, we will showcase your video on and give you a guest post to talk about any issue you would like to write about.  This is a great way to break into the industry and get yourself known; here are the rules:

  • Check out Dynasty’s original Viral Video.
  • You can undoubtedly do a better job in provoking interest in Dynasty.  Pretend as though you are the CEO of Dynasty and show us what you’ve got.  Create a new viral video that is extremely engaging and shows Dynasty’s value.
  • Post the video up on YouTube and do some promoting.  Also make sure to leave a link to your video in the Comments section of this post.
  • Promote the hell out of the YouTube page.  The 2 users with the most views of their newly created Dynasty videos will win the books and opportunity to post on  And the videos will be featured on this site.

We will look at the final number of views on April 30, 2009.  At that point, we will choose the two winners.  You have ample time to create the video and promote it.  I advise that you use social media sites like Facebook and Twitter to spread the word about your creation.  And do not sacrifice quality of the video in order to get more promotion time in.  We have the right to exclude any applicant who creates a video that does not meet our vision.

Best of luck.  Hope to see some solid creations.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

3 replies on “Dynasty Is Celebrating Its Second Birthday”

I have already heard some great ideas for the video and I am very excited to see what people create. Having a chance to have your video showcased and being able to write a blog post is a great way to network and get your name out. Hope to see some great videos!

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