Social Networking Sports Business

Case Study On Sports And Social Media

Yes, I am the founder of a full-service sports and talent agency, but I also have interests outside of negotiating terms of contracts and searching endlessly for endorsement deals.  One of my hobbies is keeping up to date with new technologies.  Growing up, I was a gamer.  That’s right, I loved video games…and I was actually pretty good at playing them too.  I also went through a stage where I developed websites using HTML.  I have gone on to learn to code effectively with Dreamweaver and create designs with Photoshop.  When social networking sites like Facebook, LinkedIN, and Twitter sprouted up, I created my own presence immediately.  I have done the same for my company and many of our clients.  Thus, when asked by a friend and PR specialist, Sasha Muradali, to contribute a post to her site regarding social media, I was more than happy to oblige.

The result = {Rules of PR no. 13} Sports and Social Media: A Case Study

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.