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Sports & Entertainment?

The line between sports and entertainment continues to blur.  More agencies are starting to realize that it makes sense to try to build both practices at the same time, as they will risk losing their biggest sports clients if they do not develop valuable relationships in the entertainment space.  You don’t want to spend money on a Derek Jeter while he moves up the Minors, only to lose him once he actually starts bringing you commissions you can survive on.

It makes sense that major West Coast agencies continue to grow.  Creative Artists Agency was a player in the entertainment world well before it started buying out the largest sports agents/agencies.  It figured that its existing model and connections could bring in more revenue than those entities had been receiving in the past.  It seems to be doing quite well with that business plan.  Another company with broad entertainment connections for its clients is Wasserman Media Group.  I don’t know when agent Arn Tellem finds time to sleep, with his enormous list of clients in professional basketball and football.  He probably receives over one-hundred calls per day from GMs, reporters, and clients, and still finds time to go on the recruiting trail and find new business.  He also keeps his current clients happy, and seems to have a strong connection to the entertainment world through his wife, Nancy Tellem.  Nancy is the President of CBS and is in charge of all of its television programming.

Quite the power couple, and it definitely benefits Arn’s clients.  Recently, Pau Gasol made an appearance on CSI: Miami.  Last year, Gasol and Jordan Farmar appeared on NUMB3RS.  Both shows are on CBS, both players are clients of Arn Tellem and WMG.  Gasol and Farmar are not the biggest names in the game of basketball, but both of them are playing in Los Angeles, so it is natural for them to want a piece of the limelight.

Want to be a MAJOR player in this industry?  Better start cultivating those connections in the entertainment industry, as well.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

2 replies on “Sports & Entertainment?”

Hey Darren,

I enjoyed the article. I’m currently a Sports and Event Management major and I do agree that these two go hand in hand with each. Agencies that have diverse departments such as events, marketing, and sports will only help it become bigger. While I have been in school, I have been trying to network to hopefully become a major player in this industry. Look forward to your articles.

Garen Koutoujian

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