Categories
Hockey

Aiming For The Top! – Episode 8: Back in the Mix?

This is an in depth weekly series that chronicles the quest of a boutique hockey agency, VSM Hockey, to reach the top of the NHL hockey agent world. Its story is narrated by its president and founder, Nikolaï Ray.

Hello everyone! After a great trip to Halifax, I am back home in Quebec City, at least for a short period of time. I am always on the road, but I wouldn’t have it any other way!

The trip to Halifax was a ton of fun. Instead of flying, Michel (our G.M.) and I decided to drive. This was an excellent choice. We both like driving, so it was an easy choice for us. I see long road trips as a great occasion to relax, brainstorm and sightsee. Not to mention listen to some good music and mingle a little bit with the locals (especially when you stop at a Tim Horton’s, the favourite gathering place in small towns!).

Once in Halifax, we got to spend time with Don MacAdam, our V.P. of representation. This is always fun as Don is, in my eyes, a legend! Just listening to his experiences and stories is a trip. Plus, we got to chat over some famous Maritimes fish ‘n chips and beer. What a life! Now, we were not only there for fun, we actually spent most of the time in the rink, watching games, meeting with coaches and scouts.

Prior to coming to Halifax, one of the readers of this site contacted me. Since he is from Halifax, we had the chance to meet up with him and have breakfast. It was truly a great meeting as he is an exceptional young man whom I feel will do well in whatever endeavour he takes on – he would be a perfect fit for VSM! You gotta love maritimers, such warm and friendly people.

Hockey-wise, it was great to see team Quebec win the silver medal. One of our players was on that team and he was ecstatic. The team played well throughout the tournament. One thing that was surprising was the B.C. team. They shocked Ontario in the semi-finals and then went on to beat Quebec in the finals. Although they were not the strongest team, they were led by a powerhouse first line! The best game I saw by far was a shootout shocker between Alberta and Quebec, the latter team winning of course. You guys should have seen Alberta’s defence, all studs!

On a side note, our ride back to Quebec was an interesting one. It was raining so hard in New Brunswick, we had to pull out our top notch driving skills thanks to many periods of aqua-planning…I’m glad we got back in one piece!

Back to the Tim Hortons piece. If you have never been to Canada, you would be amazed at the amount of Tim Hortons along the transcanadian highway. What is even more interesting is they are all full of people, at any time of the day. If you ever feel lonely or tired, you know where to stop, truly Canadian! If I ever get out of the agency business (which will not happen any time soon), I am definitely going to buy a Tim Hortons. C’mon, how can you say no to free doughnuts and coffee (me laughing sarcastically)?

A couple of days ago, I had an extremely positive chat with a potential first round NHL draft pick from Sweden. I am hoping that we have the chance to show him and his family the full extent of what we have to offer, as I am confident that we can help him like no other agency. This reminds me… when people meet me, they quickly realize that I am a very confident and passionate person. Sometimes, I can get carried away because I so strongly believe in our agency and our services. This can occasionally be perceived as arrogance, and I truly apologize to all of you who perceive this that way, maybe you will get a chance to know me and learn just how humble I am. If I can give advice to up and coming agents, do not worry to much about this. If you want to succeed in life, especially at a young age, you will definitely piss some people off. As my parents always said: “If you want to make an omelette, you have to break eggs”. So, get out there, get aggressive, and don’t be afraid to break a few eggs. As long as your intentions are pure, life with guide you in the right direction!

Finally, I am really happy that our pro’ goalie situation is now fixed. His AHL team found him another team in the minors, and he will be back on track in no time. This kid is a true champion. I wish that all of you have the chance one of these days to work with such an exceptional young athlete!

Till next time, I’ll be in the kitchen or in the rink, breaking some eggs and making some real good omelettes!

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.