Headline Sports Business

8th Annual Sports Events Marketing Experience (SEME 2011)

What: The 8th Annual Sports Events Marketing Experience (SEME 2011) hosted by the Georgetown University SIM Program

When: March 25-26, 2011

Where: Washington Nationals Park, Washington D.C.

Friday, March 25 – Day One

9:00am -9:50           Keynote Presentation

10:00-10:45             Industry Trends and Outlook for 2011 in Sports

11:00-11:45             Sports 2.0: How Sports is recovering from the Global Economic Crisis

11:45-1:15               Interactive Breakout Lunch Exploration

1:30-2:15                 Keynote Presentation:

2:30-3:15                 The Changing Role of Media in Sports

3:30-4:15                 Sports Social Responsibility

3:30-4:15                 Pro and College Sports

4:30-5:15                 Closing the Deal: Interactive Negotiation Session

4:30-5:15                 Young Executives Panel

5:15-5:45                 Best Practices for Getting Hired

5:45pm                    Kickoff Reception : Sponsored by Georgetown University Sports Industry Management Masters Program and Washington Sports Business Professionals (WSBP)

Saturday, March 26 – Day Two

9:30am-10:15          Presentation – Presidents Council on Fitness, Sports and Health (PCFSH)

10:30 -11:30            Keynote Address:

11:55 -12:45            Speed-Networking Lunch: Interactive Breakout Sessions

1:00- 1:45                Communications and Public Relations in Sports

1:00-1:45                 Business & Finance in Sports

2:00-2:30                 Strategic Marketing in Sports

2:00pm-2:30           Law, Contracts, Negotiations and Representation in Sports

2:45pm-3:15           Sponsorship, Revenue Development and Ticketing

2:45 -3:15                Facilities Operations and Events Development in Sports

3:30-4:00                 Digital Media, Consumer Engagement and Mobile in Sports

3:30 -4:00                Economics, Analytics and Brand Management in Sports

4:15 -4:45                The SEME Experience: Building Your Personal Brand

4:55 -5:30                Resume & Personal Brand Critique

Confirmed Speakers

Alan Gromest – Washington Nationals (MLB), Human Resources
Allen Hermeling – RedPeg Inc., Vice President, Business Development
Andrea Cernich – President’s Council on Fitness, Sports and Nutrition; Director of Strategic Partnerships
Andy Zipfel – USA Today, Senior Director, Sports Marketing and Development
Barry Ford – USTA, Director, Outreach & Advocacy
Billy Stone – CBS Sports, Executive Producer
Bobby Goldwater – The Goldwater Group, Principal
Britton Miller – Washington Nationals (MLB), Manager, Marketing Projects
Buffy Filippell – Teamwork Online, Founder/President
Chartese Burnett – Maroon PR, Director, Non-Profit Public Relations
Chris Gargani – Washington Nationals, VP, Managing Director, Sales and Marketing
Chris McGrath – CPA
Dan O’Neil – Georgetown University, Associate Athletic Director External Affair
Dave Schawb – Octagon, Vice President, Managing Director – First Call
David Eyl – Sportstoday, VP, Business Development
David Francis – USOC, Coordinator, Division of Legal & Government Affairs
Dawn Ridley – Ridley & Associates, President
Ellie Cox – Athletes for Hope, Director
Erin O’Boyle – NFL Players Association, Programs Manager
Felice Jones – NFLPA, AVP, Event Marketing
Gary Powers – Under Armour, Regional Manager
George Perry – GP4 Consulting, President
Greg Bibb – COO, Washington Mystics/ Executive Vice President of Business Operations, Washington Wizards
Ira Frankel – Blackboard, Senior Manager, Marketing Operations
Israel Negron – Washington Nationals, Director of Community Relations
Jamie O’Connor – DC United, Former VP, Marketing
Jeffrey Fried – NCAA Military Bowl by Northrop Grumman, Chairman
Jim DeLorenzo – Octagon Digital, Vice President
Jim Welch – USA Today, Deputy Managing Editor, Sports
Jimmy Lynn – Jlynn Associates, Principal
Joe Favorito – Sports and Entertainment Consultant
John Bonacci – Under Armour, Strategic Sales Coordinator
John Ralston – Team Services LLC, Manager, Sales
Jon Achar – ESPN, Vice President
Kaitlin Jacobi – Team Services LLC, Coordinator, Consulting
Karen Irish – U.S. Olympic Committee, Manager, Government Relations
Kelty Carpenter – ESPN, Programming & Acquisitions
Kevin Payne – D.C. United, President
Kevin Wright – Under Armour, Recruiting Assistant
Kurt Kehl – Washington Capitals (NHL), Vice President, Communications
Kyle Ragsdale – SB Nation, VP, Business Affairs & Finance
Lara Potter – Washington Nationals, Vice President, Communications
LaRhonda Lombardi – Washington Wizards & Mystics, Manager of Programs & Administration
Marty Conway – AOL, Former Director, Strategic Partnerships
Meredith Geisler – Meredith Communications, Owner
Nicola Murphy – Octagon, Athlete Marketing
Rich Daniel – DC Divas Women’s Professional Football, Executive
Rod Nenner – Washington Redskins, Senior Vice President, Marketing
Scott Horner – Octagon, Director of Communications, Athlete and Property Marketing
Scott Lewis – Washington Nationals, Manager, Consumer Marketing
Shana Gritsavage – Under Armour, Senior Manager, Corporate Giving & Events
Steve Beck – Military Bowl, Executive Director
Steve Lieberman – Comcast SportsNet, General Sales Manager
Ted Towne – Washington Nationals, Controller
Terry Hasseltine – Director, Maryland office of Sports Marketing
Tom George – Octagon, Senior Vice President of Athlete and Property Marketing
Zack Bolno – Washington Redskins/Wizards, Former Media Relations Director

Cost: $225 per person, $195 per person if group of 5+, $175 per person if group 10+, $125 per person if group 20+. Register here.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.