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Steve Caric Making His Mark In Las Vegas

Prior to Dynasty Athlete Representation bringing in Martin Fischman to head its Football Division, the company was not involved in representing professional football players.  That was not always the case, though.  At one point in time, my agency had signed a few NFL hopefuls, including Rulon Davis, a former defensive end from California Berkeley.  Rulon was signed by the Denver Broncos as an undrafted free agent in 2009 and later joined the Jacksonville Jaguars practice squad.  Before he even signed with the Broncos, he had left my company to sign with Steve Caric of Caric Sports Management.

At the time, I was pissed.  I had pumped money into Rulon’s travel and the start of his training, only for him to leave my company for someone else.  It also gave me a bad impression of Caric, although, now I realize that he probably had no ill will.  I think it is important to realize that just because a player leaves an agent, that does not mean that it was a case of client stealing.  In fact, Caric had no obligation to be cordial after the switch, yet he went out of his way to even pay back a portion of the money we laid out for Rulon prior to his switch.

Thus, I have great pleasure in seeing Caric’s rise up the ranks as a football agent.  He and his company were recently favorably featured in the Las Vegas Review-Journal.  The article talks about his current NFL clients and his five NFL Draft eligible clients, including University of Washington’s Mason Foster, who is likely to be a 2nd or 3rd rounder.  Not bad for a guy who started his own company only 3 years ago.  And about working out of Las Vegas…

Operating a sports agency in Las Vegas has its benefits.

“Clients love to come here. It’s a great place to entertain,” Caric said.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

One reply on “Steve Caric Making His Mark In Las Vegas”

Nevada Secretary of State Ross Miller said Wednesday that his office sent a cease and desist order to prevent Steve Caric from presenting himself as a sports agent.

The state is investigating Caric’s business, Caric Sports Management, for possible criminal charges.

Many states require sports agents to register in the state where they work.

Nevada began investigating after Caric was featured in a Las Vegas Review-Journal story boasting of working with NFL players.

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