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Agent Spotlight: Joby Branion [Update]

I recently sat in on a conference call that included Cris Collinsworth, Boomer Esiason, and Howie Long.  A large part of the discussion centered on the 2011 NFL Draft.  Collinsworth stated that it would not surprise him if 75% of the players selected in the 1st round play on defense (it ended up being 50%).  He also said that he believed that Von Miller was the most talented player in the 2011 NFL Draft.  Esiason agreed that Miller is the most talented player in the draft, adding that Miller is not the type of guy you need to worry about showing up in a S600 Mercedes.  A big reason for that is because Miller is an intelligent, grounded person.  But he also has good advisors by his side.  Miller ended up being taken by the Denver Broncos with the 2nd overall pick in the Draft.

The Washington Post did a fantastic job of providing an in-depth background of Miller’s sports agent, Joby Branion of Athletes First.  For a long time, I have known Branion as an intellectual, hard worker, who has the privilege of representing some of the best football players in the NFL.  Recently, Branion was a panelist at the 2011 College Sport Research Institute (CSRI) Conference.  As reported by the Washington Post, Branion’s path was not easy, but with hard work and determination, he has “made it.”

In 2007, when I first wrote a short Agent Spotlight on Branion, I had known that Branion was adopted, had to deal with the murder of his adopted murder, and that his adopted father was convicted for the killing even though he denied it.  The Washington Post article linked above goes into much greater detail.

Now Branion is Executive Director at Athletes First.  The company just had 10 clients selected in the first 4 rounds of the NFL Draft (including the aforementioned Von Miller).  Congratulations to Branion; I hope for continued success in the future for him and his company.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.