Headline Retirement

Professional Athlete Franchise Summit 2011

What: 2nd Annual Professional Athlete Franchise Summit

When: July 10-13, 2011

Where: Georgia Tech-Bill Moore Student Success Center (219 Uncle Heine Way) in Atlanta, GA

The Franchise Summit is an educational event built to introduce the professional athlete to the basic architecture that supports the franchise industry.  The two-day classroom curriculum is crafted by the best and brightest in the franchise industry to guide students through the ins and outs of franchising. The Summit is supported by the involvement of  franchisors, sports agents, associations and business advisors with a clear understanding of the Professional Athlete Franchise Initiative’s (PAFI) mission of tooling the professional athlete for transition.  Overall, the PAFI Franchise Summit is a chance for the professional athlete to learn about, build relationships within and position him or herself for second career success in the trillion dollar franchise industry.


  • Why should I consider Franchising?
  • How do I Evaluate a Franchise Opportunity?
  • How do I avoid Common Pitfalls?

Cost: Free to professional athletes (register here).

Contact Info: Interested parties, including agents wanting to partner with the program as a second career resource, can call 404.287.0192 or email [email protected].

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.