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Headline Sports Business

Including Financial Advisors To Keep Clients Financially Secure

An agent makes up only one part of what should be a comprehensive athlete business team. There may be many other components to that team, including public relations specialists, accountants, and financial advisors.

Recently, my friend Jared Zwerling of ESPN.com interviewed Mark Doman, who is the financial advisor for Landry Fields of the New York Knicks. Doman is the Senior Vice President of True Capital Management, which specializes in providing investment advice and financial planning for many professional athletes so they have financial security when they retire. He also has experience in the sports agent industry. He interned for basketball agent Curtis Polk when Doman was only 15-years old and also completed internships for major agency Octagon and others as well.

I encourage you to read Zwerling’s interview with Doman in its entirety. Here is the 4th (out of 10) things Doman wants you to know about his job:

I work hand-in-hand with agents to make sure our clients are financial secure during their entire lifetime. An agent, or contract adviser, is an integral part of an athlete’s life. My goals are the same as theirs in the sense that I want the athletes to have money for their entire lifetime. I step in and help with their long-term financial planning; agents must think more short-term to maximize the athlete’s earning power. That’s why I decided to do what I do. Their athletic abilities is what gives the athletes the opportunities to earn this money, but they need guidance for life after sports. Sports can be three to 10 years of their life, but then their post-athletic career is typically 40 to 60 years. It’s that part of their life that I’m really concerned about planning for.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.