Headline Social Networking

Twitter Creates A Guide For Athletes

I have been a staunch opponent of suppressing athletes’ ability to communicate on social media platforms (including Facebook and Twitter), but I am certainly a proponent of properly educating those athletes regarding the best practices of using those networks.  Athletes need to understand that the platforms make it relatively easy to post text updates, pictures, and videos, but also just as easy for others to instantly be able to access that content.  The hard part is damage control.  Once the content is made available, it is tough to take down.  The content spreads like wildfire.

I was recently forwarded a webpage created by Twitter titled, Twitter for Athletes.  At first, I was surprised that Twitter took the time to create a page dedicated to informing athletes about best practices for using the service.  But the real shock was seeing just how much effort was put forth by the Twitter team to come up with a guide that is actually worthy for all athletes and their agents to view.

In the guide, Twitter covers the proper usage of hashtags, the value of responding to follows and asking questions, and engagement with teammates.  Most importantly, it explains that Twitter can be used by athletes for breaking news and that “a Tweet can be more powerful and personal than a press release.”  The power of a Tweet can be a great thing for an athlete, but also terribly disastrous if written without thinking.

See also: Forcing social media silence not the answer for colleges [SportsBusiness Journal]

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.