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Bryan Swalley Heads New Baseball Agency Elite Representation Associates (ERA)

It brings me great pleasure to announce that a former independent contractor of the now defunct sports agency, Dynasty Athlete Representation, LLC (I am no longer a sports agent, and the company name is now Dynasty Dealings, LLC), is being supported by a company that has allowed him to run its newly created baseball division.  I always respected the work product that Bryan Swalley provided to Dynasty Athlete Representation when the company was in the business of representing athletes.  I know he will put forth the same energy and enthusiasm as the baseball division director of Elite Representation Associates (ERA), a new business division of Godfather Media, Inc. (OTC: GFMD).

Swalley spent 4 seasons as a Minor League Baseball player, worked as a scout, and has experience representing professional baseball players.  He has a vast knowledge of not only how the game is played, but how the baseball business works.  Swalley graduated from Marshall University in 2003 and still resides in Huntington, WV, where he will serve as baseball division director of ERA.

“I am very excited and fortunate to have the opportunity to partner with Godfather Media, Inc. in developing ERA,” said Swalley.  “It is always refreshing to collaborate with professionals who share the same ambition and vision, as well as possess a strong passion for both baseball and business.”  Michael Cummings, Godfather Media, Inc. Chairman and Chief Executive Officer stated, “We are very pleased to welcome Brian Swalley to our Management Team and view his appointment as being very positive for our company as well as our shareholders. Mr. Swalley’s desire to participate in enhancing shareholder value combined with his successful experience in business and sports makes him especially well-suited to add substance to our Team.”

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

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