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Why JT Johnson Of Atlas Sports Agency Is 2013’s Football Agent To Watch

Football agent JT Johnson has been on the road signing major prospects and becoming recognized in NFL circles.
Football agent JT Johnson has been on the road signing major prospects and becoming recognized in NFL circles.

JT Johnson and his Gadsden, Alabama-based company Atlas Sports Agency are not recognizable names by the general public, and until recently, were probably unknown by a majority of NFLPA certified Contract Advisors. But that may quickly change based on the 2013 NFL Draft, alone.  Thus far, JT Johnson and his agency have signed Tennessee wide receiver Justin Hunter, California wide receiver Keenan Allen and California quarterback Zach Maynard.  Johnson has told Sports Agent Blog that he anticipates signing at least two more players by the end of the college bowl season, but if he only retains the three aforementioned players and signs no more, it will still be quite the “coming out party” for Johnson (and his agency) who does not currently represent any players on NFL active rosters.

There are already rumors circulating, in NFL agent circles, that Tennessee’s Justin Hunter has recently been taking meetings with competing agencies since signing his Standard Representation Agreement with Johnson.  In fact, one agency, Creative Artists Agency (CAA), appears to be the front runner to sign Hunter if he ends up leaving Johnson.  Johnson has informed Sports Agent Blog that he has not yet received a termination letter from the wide receiver who could end up being a first or second round draft pick in 2013.

But Hunter is not even the best wide receiver signed to JT Johnson to date.  Keenan Allen is largely regarded as the best WR in the 2013 NFL Draft.  In fact, quite a few prognosticators have projected Allen as a future first round pick for the Miami Dolphins.  His teammate, Zach Maynard, is not ranked nearly as high as Allen or the aforementioned Hunter, and may not make it in the NFL, but Hunter and Allen are locks for the next level.

How has Johnson signed two potential first rounders with a few more potential draftees yet to be announced as clients?  Johnson has told Sports Agent Blog that he was really close on a couple of big name prospects last year and only barely missed out on them.  He is a new-ish agent (submitted his application to become certified with the NFLPA in January of 2010), but has been an accountant for roughly twenty years.  Another big help has come in the form of Fletcher Smith, the President of Blueprint Sports Group, who has represented many successful NFL players in his career, including Donovan McNabb.  Smith is a good friend of Johnson’s and is also on Justin Hunter’s Standard Representation Agreement.

Johnson was also once in talks with Timothy Zachery Mosley (better known as the artist Timbaland) to become a part of Atlas Sports Agency.  While Timbaland never attached himself to Atlas, Johnson and the musician remain close friends.

Whenever a “smaller agent” begins to sign prized clients, the competition quickly responds by circulating rumors and making accusations about the person’s recruiting strategies.  That is certainly par for the course, and no different in the case of JT Johnson.  Whether there is any truth to those rumors or not, there is one certain fact – people are talking about Johnson and his company.  And Johnson is signing players who will be playing on Sundays.  That is why he is, without a doubt, this year’s football agent to watch.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

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