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Baseball Agent Takes To Twitter In Campaign To Promote His Client

Al Goetz has garnered attention for the way he has promoted Zack Wheeler on Twitter.
Al Goetz has garnered attention for the way he has promoted Zack Wheeler on Twitter.
Baseball agent Al Goetz has garnered attention for the way he has promoted Zack Wheeler on Twitter.

Baseball agent Al Goetz of Jet Sports Management has years of experience as an agent, scout (for the Atlanta Braves) and professional baseball player (in the Detroit Tigers organization).  He has been affiliated with professional baseball, one way or another, since 1984.  With that type of experience, one builds a certain level of clout amongst his peers.  And from time-to-time, Goetz uses the respect he has built to make a public push for the advancement of his clients.

Recently, Goetz (who joined Twitter last February, has only made a little over 350 tweets, but has picked up his usage of the social medium as of late) tweeted:

[blackbirdpie url=”https://twitter.com/AlGoetz1/status/294802872103739392″]

The tweet caught the attention of Sean Brennan of the New York Daily News, who labeled Goetz’s action as “kicking off his ‘Send Zack [Wheeler] North’ campaign.”

I think that more than anything, I was shocked to find the New York Daily News even covered Goetz’s tweet.  The writer didn’t admonish Goetz for writing it nor praise the agent for supporting his client.  Instead, Brennan simply highlighted the fact that the New York Mets have already filled their starting rotation and that competing teams in the NL East have gotten better (so Goetz shouldn’t be so sure that the Mets have a chance this year).

Anyhow, I view Goetz’s advocacy as refreshing and a more than acceptable use of social media by an agent doing what he can to promote his clientele.  And it seemed to work…Goetz got the New York Daily News to publish an article about it.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.