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The Players And Agents In Bloomberg’s Power 100

LeBron James leads the 2013 Power 100. His agent is Rich Paul of Klutch Sports. Credit: Bob Donnan-USA TODAY Sports
LeBron James leads the 2013 Power 100. His agent is Rich Paul of Klutch Sports. Credit: Bob Donnan-USA TODAY Sports

Every year, Businessweek produces the Power 100, a compilation that ranks the world’s best-performing athletes based on statistics, the popularity and viewing audience of their sports, endorsement earnings, and their reach on social media.  The rankings are curated by CSE and Horrow Sports Ventures, which use E-Poll Market Research and Nielsen/E-Poll N-Score data to determine the list.

Last year, New Orleans Saints quarterback Drew Brees topped the charts.  This year’s Power 100, which was announced this morning, is led by LeBron James of the NBA’s Miami Heat.

We decided to take the top 25 names on the 2013 Power 100 list and provide them here, along with their agents, as a unique feature offered only by Sports Agent Blog.  The athletes and their rankings, sport and representatives, are located below.

Rank 2011 2010 2009 Athlete Sport Agency
1 4 11 2 James, LeBron Basketball Rich Paul
2 12 3 1 Woods, Tiger Golf Mark Steinberg
3 51 1 5 Manning, Peyton Football Tom Condon
4 1 7 25 Brees, Drew Football Tom Condon
5 6 15 17 Federer, Roger Tennis Tony Godsick/Self
6 9 NR NR Djokovic, Novak Tennis IMG
7 13 14 12 Bryant, Kobe Basketball Rob Pelinka
8 34 12 7 Phelps, Michael Olympics Peter Carlisle
9 3 5 30 Brady, Tom Football Don Yee
10 2 35 NR Rodgers, Aaron Football David Dunn
11 17 25 31 Durant, Kevin Basketball Rob Pelinka
12 25 18 16 Williams, Serena Tennis Jill Smoller
13 58 19 35 Beckham, David Soccer Simon Fuller
14 21 NR NR McIlroy, Rory Golf Conor Ridge
15 48 NR 27 Bolt, Usain Olympics Ricky Simms
16 38 44 97 Cabrera, Miguel Baseball SFX
17 15 17 18 Manning, Eli Football Tom Condon
18 NR NR NR Douglas, Gabby Olympics CAA
19 18 4 3 Mickelson, Phil Golf Lagardere
20 33 83 80 Sharapova, Maria Tennis IMG
21 10 50 NR Johnson, Calvin Football Bus Cook
22 5 16 11 Nadal, Rafael Tennis Self
23 31 70 NR Braun, Ryan Baseball Nez Balelo
24 27 33 8 Peterson, Adrian Football Ben Dogra
25 16 20 6 Wade, Dwyane Basketball Henry Thomas

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

4 replies on “The Players And Agents In Bloomberg’s Power 100”

Where did Dwight Howard fall to? For obvious reasons I’m assuming he fell despite moving to the Los Angeles market this year…

From looking over this list, the one thing that stands out to
me is the lack of female athletes represented. Firstly, most of the athletes in
this ranking are males with the exception of Serena Williams (#12) and Maria
Sharapova (#20). The question is, how come there are not more females accounted
for? We know that there are talented, competitive female athletes among us, yet
they still fail to gain the attention and popularity as their male counterparts.
These rankings are partially based on media relations and audience viewing
numbers, which leave one to ponder how much of an impact the media is having
on women’s leagues/organizations and the careers of female athletes.

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