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Encore: Jay-Z Starts Sports Agency, Roc Nation Sports

The following article is a guest contribution by Benjamin Haynes, Esq.   Haynes is a former Division 1 Basketball Player at Oral Roberts University and currently practices law in the State of Florida.

Robinson Cano is the first client of start-up Roc Nation Sports. Credit: Joy R. Absalon-USA TODAY Sports
Robinson Cano is the first client of start-up Roc Nation Sports. Credit: Joy R. Absalon-USA TODAY Sports

Jay-Z has accomplished a significant amount during his career. Some of these accomplishments include being a multi Grammy award winning rap artist, representing and promoting several hip-hop artists, and also being a partial owner of the New Jersey Nets franchise. Now, Jay-Z is ready to expand into further depths of the entertainment and sports world.

Jay-Z started an entertainment company named Roc Nation back in 2008. Today, it has been reported that Jay-Z will be expanding Roc Nation into the business of sports representation. This new sports agency, that will be partnering with super agency, Creative Artists Agency (CAA), will be named Roc Nation Sports. Jay-Z plans on becoming a certified agent in baseball, football, and basketball. Although, if Jay-Z is to take on role of an NBA certified agent, he would have to give up his ownership of the New Jersey Nets. No comment has been made as to whether Jay-Z is willing to give up those ownership rights at this time.

Jay-Z has always had an extreme love for music and sports, and while he has helped with the progression of several artists’ careers, he is ready to do the same for professional athletes. “Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years,” Jay-Z said in a statement.

Roc Nation Sports has not wasted anytime in making its first big move. Robinson Cano, the second baseman for the New York Yankees’, has left agent Scott Boras and has signed with Roc Nation Sports. Cano has been quoted saying, “I am ready to take more of an active role in my endeavors on and off the field.” Roc Nation, as an entertainment company, essentially brings in another dynamic into the representation of professional athletes. Specifically, that other dynamic is a strong foundation within the entertainment world, outside of sports. Roc Nation represents several recording artists, such as Wale, J Cole, and several others. Further, Roc Nation is very involved in the film and television industry, and even deals with new business ventures for their clients.

The opening of this sports agency will be very appealing to professional athletes who are looking to jump into the entertainment arena. Jay-Z has the ability to pull strings in the entertainment industry that most agents can only dream of pulling for their clients, and that alone will play as a significant factor into several athletes joining Roc Nation Sports.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

2 replies on “Encore: Jay-Z Starts Sports Agency, Roc Nation Sports”

I wonder if Mr Cano ever talked to Ricky Williams and Master P’s No Limit Sports?

If you go to a
player’s minor league page on baseball-reference, you can see his prospect
rankings (MLB and BA). It is a new feature, so I don’t know how extensive it
is, but it’s there for Harper and Trout.

Cheyenne Frontier Days

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