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How Would You Market Andrew Wiggins Of The Kansas Jayhawks?

Kansas Jayhawks guard Andrew Wiggins (22) reacts against the Florida Gators during the second half at Stephen C. O'Connell Center. Florida Gators defeated the Kansas Jayhawks 67-61. Mandatory Credit: Kim Klement-USA TODAY Sports
Kansas Jayhawks guard Andrew Wiggins (22) reacts against the Florida Gators during the second half at Stephen C. O'Connell Center. Florida Gators defeated the Kansas Jayhawks 67-61. Mandatory Credit: Kim Klement-USA TODAY Sports
How would you market Kansas Jayhawks guard Andrew Wiggins? Photo Credit: Kim Klement-USA TODAY Sports

On Wednesday, I shared a final project submitted by students in my Sport Agency Management class that I teach at Indiana University Bloomington. That group focused on how they would act if they were the representatives for Kentucky Wildcats forward Julius Randle.

Another finished project that I received came from a group of students who called themselves “Group 1” (perhaps because they were the first group to be put together). They chose Kansas Jayhawks forward Andrew Wiggins as their client. Again, it is important to note that these projects are all based on hypothetical situations — Wiggins has never heard of any of my students (I assume) and there is no clear indication that Wiggins plans on leaving Kansas after his freshman year.

The following is the email I received describing the completed project and below are the embedded brochures, with a simple yet interesting brochure design.

Attached are Group 1’s team and brand brochures for our client, Andrew Wiggins. In deciding how to make our “best pitch,” we realized that the very best pitch we could make would come in the form of an oral presentation. With that in mind, we constructed our documents to set the stage for those in-person meetings. Each brochure is comprised of a cover letter and an informational “one sheet.” One-sheets are something I worked on a lot during my internship at [sports agency name redacted] last summer, and we thought they would work very well for this project.

For the team brochure, we addressed our cover letter to the Milwaukee Bucks, as they currently have the worst record in the NBA and likely the #1 pick in the draft. We dated the letters in June because agents who contact teams on behalf of amateur players jeopardize that player’s NCAA eligibility. We wanted to be sure to send the letters at a time when Wiggins would have already declared for the draft.

For the brand brochure, we addressed our cover letter to Nike. Seeing as how Wiggins has received a lot of comparisons to LeBron, we thought it would be best to approach the company that LeBron endorses.
We hope you will enjoy reviewing our project. We definitely had a good time working on it.
Additionally, I wanted to personally let you know how much I enjoyed this course. I have known throughout college that I wanted to go into talent representation, and this is the first class I’ve taken at IU that has given me tangible and specific lessons for how to explore and succeed in that field. I look forward to staying in touch as I look for full-time positions for next year, and thank you again for all your help.

Andrew Wiggins Team Brochure (Group 1)

Andrew Wiggins Brand Brochure (Group 1)

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

One reply on “How Would You Market Andrew Wiggins Of The Kansas Jayhawks?”

Wow this is really cool! I’m currently a student at Florida State University with a Sport Management degree in progress and I wish I had a class like this since I want to be a sport agent. Thanks for sharing this!

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