Headline Sports Business

CAA Sports Acquires Inside Sports & Entertainment Group

Creative Artists Agency logoCreative Artists Agency (CAA) Sports recently added Inside Sports & Entertainment Group (ISEG) to increase its marketing and hospitality services. CAA Sports is an industry leader among sports agencies, negotiating more than $5.3 billion worth of player contracts. It has also negotiated over $1 billion dollars in sponsorship transactions over the past 15 months. CAA’s major corporate clients have included Time Warner Cable, JPMorgan Chase, Farmers, The Bose Corporation, CDW, and Emirates Airline.

“We have enjoyed a long-standing relationship with the team at Inside Sports & Entertainment Group, and have always been impressed by their stellar reputation, commitment to customer service, and level of innovation,” said Michael Levine of CAA Sports. “This expertise will be complementary to our existing sales and marketing efforts, providing a suite of additional service opportunities for our clients in such areas as corporate hospitality, event management and production, and beyond.”

Alan Baum and Ety Rybak founded Inside Sports & Entertainment Group in 2004. Since that time ISEG has grown substantially as a full service corporate hospitality, event management, and marketing company. Currently, it manages over 250 events a year for its clients, and it provides services to Microsoft, Morgan Stanley, Verizon, Merrill Lynch, Goldman Sachs, and American Express.

The President of ISEG, Alan Baum commented on CAA’s acquisition. “Becoming part of the CAA Sports family is a dream partnership for us, especially being able to work alongside two of the best executives in the sports business, Michael Levine and Howard Nuchow, and their accomplished team of sports executives.” He further added, “Having worked with CAA Sports over the years, we are excited to have access to the amazing resources this partnership will enable us to offer our customers and look forward to what we know will be a new era for Inside Sports & Entertainment Group.”