It’s Super Bowl week and I’m excited to see one of the best match-ups in recent Super Bowl history. No one has taken over the media more than Marshawn Lynch this week with, ironically, his lack of words for them. I know that he and his “Beast Mode” brand will definitely be profiting from this publicity. It was also very interesting to hear Roger Goodell speak about Marshawn and the state of the NFL. Darren is in Arizona and, as usual, I am quite jealous of him. Here are his pieces on FORBES this week: (1) Do NFL Super Bowl Fans Care What Brands Have To Say On Social Media?; (2) Reebok Reveals Massive ‘Be More Human’ Brand Campaign; (3) Inside The World Of Super Bowl XLIX Prop Betting; (4) Super Bowl Fantasy Football Arrives On IOS And Android; (5) Amari Cooper Signs With Football Agents Joel Segal And Chafie Fields; (6) NFL’s YouTube/Google Partnership Demonstrates Devotion To Digital Expansion. And here is the weekly wrap-up:
Basketball
- Tim Duncan suing his former financial adviser Charlie Banks [Spurs’ Duncan Sues Adviser For Conflict in Pushing Investments]
Sports Business
- Mark Burns gives 12 ways to ‘add value’ to the sports business industry [Add Value: What The Two Most Important Words Mean For Aspiring Sports Business Professionals]
- You don’t have to attend a “big name school” to make it in sports [From Small School to Dream Job: How One Student Fought the Odds]
- I expect more and more job openings in technology-driven roles in the sports industry [New Opportunities in CRM and Analytics]
- Another case of athletes receiving poor financial advising. Hopefully they can recoup some of their losses in court [Devon Still and Other Athletes Lose Millions in Investment]
Super Bowl
- The most common major was Communications [The College Major Of Every Single Player In The Super Bowl]