Headline Sports Business

Colin Glaum Named Octagon’s Executive Creative Director

Colin Glaum joins Octagon as its Executive Creative Director and will lead the US-based creative, design and digital marketing team.

Octagon Marketing Worldwide* has announced that Colin Glaum will join the agency as its new Executive Creative Director. Glaum will work from Octagon’s Norwalk, Connecticut headquarters and will oversee the agency’s US-based creative, design and digital marketing team.

“We’re thrilled to have Colin as part of the team,” said Jeff Shifrin President and COO of Octagon Marketing Worldwide. “Colin’s leadership and experience in the digital, creative and design space allow us to bring a cross-functional resource to all of our clients, and deliver our insights-based strategies to consumers and fans across every platform.”

Prior to joining Octagon, Glaum was responsible for market strategy, brand positioning and business development at Stashbox. Prior to working for Stashbox, Colin held creative positions at a number of agencies including AFG, OgilvyAction, WPP Shopper and Y&R.  If you would like to see Colin discussing this year’s Super Bowl ads on NBC click here. Colin can be found on Twitter, @colinglaum.

*Octagon Worldwide is the world’s largest sponsorship consulting practice. It manages some $3 billion in sponsorship-related spending annually. Octagon is also a pioneer and leader in the athlete and personality representation industry. Octagon’s client roster boasts more than 800 athletes and personalities as members of their worldwide team.