Excel Sports Management has hired veteran sports marketing agent Bill Sanders as Senior Vice President of Athlete and Talent Marketing. Before joining Excel, Sanders was Senior Vice President of Personal Brand Management at PMK•BNC, and before that he served as Chief Marketing Officer of BDA Sports Management. Excel has a roster that includes star athletes such as Danica Patrick, Tiger Woods, and Blake Griffin.
Per their website, Excel Sports Management is a full-service sports management and marketing agency, Excel Sports represents some of the top athletes in professional sports today. Setting the industry benchmark in providing its clients with unparalleled personal attention and service, the agency, which represents numerous NBA, MLB and PGA standouts, works to assist its athletes in reaching their maximum potential, professionally and personally. In addition to expert contract negotiation services, Excel develops each client’s brand identity and maximizes their earning potential through strategic marketing, public relations and community outreach campaigns. Established in 2002, Excel is based in New York City and has an office in Los Angeles.