Per a press release by the company, James Grant Sports USA has hired Brendan Fitzgerald as its Director of Marketing. James Grant Sports is a global leader in management and professional services for clients in sports, music and entertainment.
Prior to joining JGS, Fitzgerald worked on Global Partnerships for Major League Soccer/Soccer United Marketing and most recently Altus Marketing & Management.
With MLS/SUM he developed and executed integrated partnership-marketing campaigns for several industry-leading brands including Anheuser-Busch, Marriott International, Frito-Lay, Allstate Insurance, Castrol Motor Oil, Continental Tire, and Chevy. These campaigns were for organizations such as Major League Soccer, Federacion Mexicana de Futbol, U.S. Soccer Federation and Club Deportivo Guadalajara.
With the Boston-based Altus Marketing & Management, he was a Marketing and Strategy consultant to several brands.
Now in his new position, Fitzgerald will oversee all marketing responsibilities for JGS and its clients in the United States, Canada and Mexico. “James Grant Sports has built a reputation as a leader in soccer talent representation, and I look forward to enhancing that image with my background in the marketing and endorsement field,” he said regarding his new position.
He will be at the Washington, DC office located in the Georgetown neighborhood, and report to Global Managing Director, Lyle Yorks.