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NFL Agent Jordan Woy Endorses New Sports League

Many sports agents, particularly NFL Players Association certified Contract Advisors, prefer to remain “behind closed doors,” away from the spotlight and focused on recruiting new clientele with in-person meetings.  Sometimes, an agent bucks the general trend and makes himself available to the general public, whether it be through Twitter, on air interviews or otherwise.

Here, Jordan Woy, co-owner of sports agency Willis & Woy appears in a YouTube video.  The Dallas-based sports agent who has been representing pro athletes for almost 30 years with over 400 NFL players signing Standard Representation Agreements, has decided to pivot from primarily representing NFL players to being involved in a new sports league.

Not much is known about the new league, and the video does not go into a lot of depth either.  Instead, Woy speaks in generalities, and includes a discussion about how free agency is the absolute best thing that has ever happened to professional sports.

The new league is called the “Nspire Sports League.”  What we know is that it is run by Lee Thompson who is based in Dallas, Texas.  His about.me page lists him as an entrepreneur, writer and motivation speaker.  Not much else is known, and it appears to have received some scrutiny, at least on this Reddit thread.

In the YouTube video, Woy describes the Nspire Sports League as a new league coming to fruition to give athletes new opportunities, earn more money, become more high profile, get them on television and make them stars.  He wants to prove to the industry that another viable option exists to provide athletes an area to compete.

It is a somewhat odd position for Woy to take.  He has and continues to represent NFL players, yet has appeared willing to put his weight behind this new league that little is known about.

The Nspire Sports League is set to launch on November 8, 2015 per Woy in the YouTube video.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

One reply on “NFL Agent Jordan Woy Endorses New Sports League”

A nice announcement on really nothing… Like a Seinfeld episode. What is it? Poor video, poor writing, poor enticement,….

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