Contract Negotiation NFL Players Sports Agents Sports Business Sports Law

Leigh Steinberg’s Agent Academy 2.0

Leigh Steinberg “The Real Jerry Maguire” is back with his prestigious Agent Academy this summer with locations set in Dallas, Ohio, and California. The academy is for aspiring and current agents and has expanded from 1 day  to 2 days. Version 2.0 expands the academy into a two day event and drills deep into two of the most important skills that any sports agent must possess: building a client base and negotiating.  Chris Cabott, NFLPA Agent and Steinberg Sports & Entertainment COO is happy that so many attendees have taken advantage of the Agent Academy that he and Leigh host. “We have hired some Agent Academy attendees as interns and some served as volunteers at Leigh’s annual Super Bowl Party” said Cabott.

The academy is not only a learning experience but a networking experience among attendees as well. I had the opportunity to attend Leigh’s first Agent Academy and I have built a great relationship with not only Leigh and Chris but fellow attendees from my class.

The dates for academies this summer are 7/1 and 7/2 in Dallas, 7/22 and 7/23 at Ohio State University, and 7/29 and 7/30 at Steinberg Sports and Entertainment headquarters in Newport Beach, CA. The curriculum for each two day event is as follows:

Day 1

10:00AM to 10:10AM – Introductions – Chris Cabott

10:10AM to 12:00PM – Overview of the sports agent industry; Are you becoming a sports agent for the right reasons; How to get started; How to overcome the challenges of the industry; How to build a firm, budgeting and managing overhead; Overview of core agent skills: recruiting, contract negotiation; building, maintaining and furthering client relationships – Leigh Steinberg

12:00PM to 1:00PM – Building relationships with front offices and coaching staffs in team sports; Understanding the scouting process and how to scout talent from an NFL perspective; What to say the first time that you speak to a potential client or client’s family; How to put together recruiting materials – Chris Cabott

1:00PM to 2:30PM – Lunch/Guest Speaker

2:30PM to 4:00PM – Mock Recruiting Exercise —  Leigh Steinberg and Chris Cabott

4:00PM to 4:30PM – Post Academy Networking

Day 2

10:00AM to 10:10AM – Introductions – Chris Cabott

10:10AM to 12:00PM – The 10 Core Tenets of Negotiation; Impact of Salary Caps – Leigh Steinberg

12:00PM to 1:30PM – Lunch/Guest Speaker

1:30PM to 3:00PM – Interactive Negotiation Exercise – Leigh Steinberg and Chris Cabott

3:00PM to 4:00PM – How to brand an athlete and yourself; The difference between branding and marketing; Utilization of social media and press; – Leigh Steinberg

4:00PM to 4:30PM – Post Academy Networking

3:00PM to 4:00PM — How to Structure a Great Deal: Win, Win Negotiating; The Power and Importance of Ethics

4:00PM to 5:00PM — Post Workshop Reception and Networking


Day 1: $250 (Student), $375 (Professional) per attendee (includes purchase of book and lunch)

Day 2 Only: $250 (Student), $375 (Professional) per attendee (includes purchase of book and lunch); *Previous Version 1.0 attendees receive single-day discounted rates of $200 and $325, respectively.*

Day 1 & Day 2: $400 (Student), $650 (Professional) per attendee (includes purchase of book and both lunches)

Payments can be made at:

The above curriculum and more information about the academy is available at .