Headline Sports Agents Sports Business

On To The Next One: Dallas Cowboys QB Dak Prescott

Dallas Cowboys QB Dak Prescott has left ProSource Sports for CAA Sports, where he’ll be represented by one of the sports agent community’s top players, Todd France.

Jeff Guerriero, owner of ProSource Sports, has been the man behind the scenes for Prescott’s contract negotiations since his rookie year. Despite its size compared to other agencies, ProSource and Guerriero have documented some suggestive moves by signing former Ohio State star QB J.T. Barrett, who signed an undrafted free agent deal with the New Orleans Saints.

Meanwhile, Todd France has been etching his name in stone since his first days at CSE Talent. Shortly thereafter, France would shift towards entrepreneurship, forming his own agency, Five Star Athlete Management, which was acquired by CAA Sports in 2015. The acquisition paired France with with the company’s other masterminds, Jimmy Sexton and Tom Condon.

This change in representation comes at a time in which Prescott is still on his rookie contract with the Cowboys. He is entering his third year of a four-year deal, which he signed in 2016 for $2.7 million. Prescott is not a free agent until the 2020 NFL season, in which he will turn 26. Off-the-field, however, Prescott’s demeanor has led to fantastic opportunities. Last year, ESPN calculated that Prescott’s publicity in terms of dollars-from-endorsements was $2.5 million. Compared to his average career salary of $680,848, his off field presence is very valuable.

Prescott’s marketability is so profound that Campbell’s Soup extended its partnership with the quarterback through 2020 – the year he becomes a free agent. Along with his likeability as both an NFL quarterback and an everyday guy, Prescott’s marketing agent, Peter Miller, has set a precedent for how he’s steered the Mississippi State alum as a professional and brand.

While his off-field business endeavors are taking off, his on-field performance also shows much promise. Over the last two years, he’s completed on average almost 62-percent of his passes for over 3,000 yards and over 20 touchdowns. As he enters his third year in the NFL, Prescott looks to take “America’s Team” back to the playoffs and ultimately compete for a championship.