Interview With The Agent NFL Teams

Interview With The Agent: Ron Butler

Ron Butler is an NFLPA Certified Sports Agent with Agency 1 Sports. Before becoming an agent, Butler started off at Impact Sports as an intern. He is a graduate of Florida International University. I recently had the opportunity to interview Ron and discuss his journey in becoming a sports agent, how he maintains his relationship with his clients, and the future of being an agent.

What would your younger self think about where you are today? 

My younger self would definitely say “ Wow, a decent job so far but you have way more to do.” I would be proud of where I am at this point. All the knowledge that I’ve gained and the experiences that I’ve had have been priceless. The relationships I’ve established because of this business I would have never thought I’d have.  

What does a “normal” day look like for you during the season? and during the general offseason?

A typical day for me. Wake up at 6:15 check my phone for text/emails. In the gym by 7. Out of the gym by 8:15. Exchange text with my team (Agency1 Athlete Management Group) for most of the morning. Checking off my to-do list. Connect with NFL clubs, my veteran clients (daily), college players, and parents. I usually read for about 30 to 45 min a day something non-sports-related but something that definitely keeps me engaged. Zoom calls/interviews in the afternoon. Get time in with my girls in the afternoon. I do a lot of traveling during the week. Could be client-related,  recruiting, or just opening up some different business opportunities. 

How do you ensure you maintain meaningful relationships with your clients? 

Answer the phone. Take care of their business. Establish a real relationship. Motivate them. Be there for the good and the bad.  Oh, yeah, and Answer the phone!! You’ll see different guys jump around a lot in this business but the guys that normally stay are the ones that truly respect you. There is a lot of fluff in this industry and I’ve always believed in being myself and allowing others to do the same around me. It’s important for my clients to know that I always have their back no matter what, that’s how you build real relationships.

Who was your first client and what was the process in signing him? 

My first client was Kareem Jackson of the Denver Broncos. When I first started in this business I started in more of an intern role. It was different. Didn’t really know what to expect. I just knew that I was good at connecting with people. We had a mutual friend at the time that introduced me to Kareem. Honestly, we hit it off on day one. I spent a lot of time with him and his family back in his hometown. Built a close relationship and helped him through his draft process once he declared. 

Where do you see yourself in 5 years? 10 years? 

In five to ten years, we plan on significantly adding more clients to our roster players/coaches. I would also like to continue to provide a platform for experienced agents and up-and-coming agents to have a home. Give those men and women an opportunity to grow and have success under the Agency1 umbrella. We would definitely like to take on a bigger role in the community. Develop more business opportunities outside of sports. Not just for myself but for my team/family as well. 

What is one of your favorite memories of being an agent? 

I’ve had a lot of good moments but if I had to choose 1 it would probably be getting certified as a licensed agent. At that moment back then I said to myself now it’s really time to get active. Even with all the bs, this industry brings that moment right there stands out. I wouldn’t change it 

What advice would you give to an aspiring agent? 

Be yourself. Don’t try to wear too many hats.  Surround yourself with good people. Trustworthy people. Always verify the information being presented to you. True success is measured by how many folks you can help.

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