A new competitor has emerged into the market of player representation, social media influencers Josh Richards and Griffin Johnson have both partnered with Marshall Sandman and Michael Gruen to launch CrossCheck Sports Agency. CrossCheck will primarily focus on the representation of professional basketball players, with future plans to branch off into other sports. CrossCheck will also be led by managing partner Zachary Charles, NBPA and FIBA certified agent formerly of Young Money AAPA Sports.
“During a recent phone conversation with Zach, he stated that he’s really excited about this new opportunity to work alongside Josh and Griffin and that their approach to how they represent professional athletes will be unparallel to the rest of the industry.”
Zach and Michael had previously launched a company named 3PT Sports Management in 2015, a full-service agency focused on representing professional basketball players. Zach later joined Next Sports founded by Austin Walton, where he successfully identified NBA Draft picks and negotiated two-way contracts for his clients.
Given a successful track record and strong social media presence, it is safe to assume that this venture between Zach and Michael will be no different. Great things to come from these two.