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Sports Business

Wasserman Acquisition, Bad Bunny’s Agency, And Nicole Lynn Promoted

Catching up on some updates in the business of sports agency.

  1. Wasserman acquires Caric Sports Management. Wasserman has purchased the agency created in 2009 and hired its founder Steve Caric to serve in the role of Senior Vice President, Football. Molly McManimie, who worked at Caric Sports Management, will also join Wasserman in the role of Director, Football. Caric Sports’ clients who are likely to shift over to becoming Wasserman clients include Zach Ertz, Dalton Schultz, T.J. Edwards, Logan Wilson, Greg Dulcich, Jelani Woods, Drew Dalman, Mack Hollins, and Austin Hooper.
  2. Bad Bunny launches Rimas Sports Agency. The talented musician has launched a baseball agency with Rimas Entertainment CEO Noah Assad. Ivan “Pudge” Rodriguez will be an ambassador for the agency. It was founded with many notable clients including Santiago Espinal (Toronto Blue Jays), Yonathan Daza (Colorado Rockies), Wilmer Flores (San Francisco Giants), Livan Soto (Los Angeles Angels), Jordan Diaz (Oakland Athletics), as well as top prospects: Diego Cartaya (Los Angeles Dodgers), Ezequiel Tovar (Colorado Rockies), Ronny Mauricio (New York Mets), Marco Luciano (San Francisco Giants) and Wilmer Flores Jr. (Detroit Tigers).
  3. Nicole Lynn promoted to President of Football at Klutch Sports. Lynn will lead a division with over 60 NFL clients and 5 NFLPA-certified contract advisors. Her clients include Jalen Hurts, Quinnen Williams, and Myles Garrett.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.